INBOUND MARKETING BLOG

Setting Up Age Demographic Filtering in Google Analytics

• By Josh Curcio

If you are using Google Analytics and are now tracking demographic information, start using the filtering feature to better understand your website's user experience based on their age. A 25 year old will have a different experience on a website than someone 60+ (in many cases), so by clumping all of that data together you aren't getting a true picture. In compiling these reports you may save yourself from jumping to conclusions that maybe aren't true.

Stay Ahead Of The Competition By Getting Educated

• By Donny Kemick

Tony Robbins once said, "If you and I are being chased by a bear, I only need to be a little faster than you to survive." Apply that to your business. Use the weekend to keep learning and get ahead of your competition. Let the bear get them. B2B Content Marketing: Executive and Brand Perspectives, Compared We have a special place in our hearts for B2B marketing. That may be because we are a B2B business ourselves. This great article by Marketing Charts discusses a report released about content marketing in B2B companies. It supports our message at p80 that you need to produce good, educational content that truly helps your ideal buyers. If your content is a blatant sales pitch, it's not good content. B2B Buyers Increasingly Researching, Making Purchases Online Stop telling yourself that your buyer doesn't research what you sell online. You are kidding yourself and hurting your prospects for future success. One of my favorite set of stats in the article is: 40% conduct online research ...

Selling Inbound Marketing to Your Boss

• By Josh Curcio

Many of you are probably in some sort of marketing role at your job, which is why you're taking the time to read this article. In many cases you may be the go to marketing person, but still not be the ultimate decision maker. This can be a frustrating situation, because you realize the importance of good design, fresh/unique/valuable content, social media, email marketing, etc., but it's an uphill battle of actually convincing the decision maker to move forward with these things. You may have even gotten them to the point where they realize 'we need a new website'. OK, that's a start...but these days, it's not enough. A new website without traffic, conversions, leads, and sales is only better than your old website in regards to how it looks and (maybe) functions, it doesn't really improve your business. This is where you must focus your efforts to convince your boss that you need inbound marketing, IMPROVING YOUR BUSINESS. That means revenue and profitability.

5 Reasons Your Business Needs to Rethink Its SEO Link Building Strategy

• By Josh Curcio

Poor SEO Link Building

A Great Inbound Marketing Presentation

• By Donny Kemick

Are you still unfamiliar with what Inbound Marketing is all about? I came across this excellent slideshare presentation by one of the founders of the term Inbound Marketing, Dharmesh Shah, that you should do yourself a favor and speed read. It's a very quick read and will really clarify things if you are still unclear on Inbound Marketing: Jumpstart: The Guide To Growing A Startup With Inbound Marketing from HubSpot A Few Major Points Newspaper, radio and other traditional paid ads are simply temporary, rented attention 100% of people dislike being interrupted - 100% therefore dislike traditional advertising It's about providing value instead of forcing your way in Inbound marketing and content are owned, long lasting attention generating tools The following funnel simplistically outlines the components of Inbound Marketing relative to the sales process: There are 5.9 Billion searches on Google EVERY DAY! Solve for humans not for Google. Happy Humans = Happy Goolge. Happy Google = ...

Your Weekend Reading List Is Here

• By Donny Kemick

Your downtime this weekend can be used to relax AND get better at your craft! Here're some articles to help you get better! Study: 86% of B-to-B Marketers Now Use Content Marketing Do you know what content marketing is? NO!?!? Guess what. 86% of B2B marketers do. Do you think that might include your competitors? I bet it does. If you were late to the web marketing game, don't do it to yourself again. Article By: Advertising Age How Content Curation Helps You Win Sales Time is always an obstacle for everything we small businesses do. There's never enough of it! If only we could sell it!!!!! This article by Matt Heinz gives you some great tips for using others' content to help you win sales. Article By: Rain Maker Blog The Best Quotes Of Advertising Week Looking for some inspiration? These quotes from Advertising Week in New York are your ticket. If you aren't familiar with Mashable, you are missing out on some great news! Article By: Mashable Google Organic Click-Through Rates In 2014 ...

Does Your Website's Design Build Trust?

• By Donny Kemick

Educational Content Will Generate Website Leads

• By Donny Kemick

Inbound Marketing is about taking traditional marketing and kicking it to the curb. It's about the end of annoying, intrusive and interruption based marketing. It's about marketing that will generate website leads that you can actually close into sales. Last week I wrote a post about the role of SEO in Inbound Marketing. As a quick refresher, if you don't have HIGH QUALITY traffic visiting your website, your other online efforts are going to be fruitless. Without high quality traffic, you speaking to either an empty room or a crowd of cats with no interest in what you're saying. Let's assume you have high quality traffic visiting your website. You are kicking butt on the Attract phase of Inbound Marketing. That traffic means nothing if you can't generate leads from it. The good thing though, is that if you are generating HIGH QUALITY traffic, you have a much better chance of generating leads. Start With Content Versus Commitment The visitors to our website are just that, Visitors. ...

Google Partners Connect Event Overview

• By Josh Curcio

We are happy to be hosting another Google Partners Connect event at our office on October 15th, 2014! A Google Partners Connect event is an opportunity for business owners to hear how they can grow their businesses online directly from Google! They stream the event live from the Googleplex in California (maybe someday they'll ship us all out there). We've hosted couple of these events in the past and attendees have always left happy, educated, and motivated. This is not a public event, it will be streamed only by Google Partners, so be sure to RSVP with us or your local Google Partner soon.

The Role of SEO In Inbound Marketing

• By Donny Kemick

We all know we want more traffic to our websites, right? That's a common, baseline objective for any website. More traffic should mean more people requesting quotes, etc...? Yes and no. More low quality visitors means less action on your site. More high quality visitors means more action on your site. Our focus is always getting high quality traffic through SEO, Pay-Per-Click and other traffic generating techniques. Although I think many small businesses incorrectly stop at the Attract phase of Inbound Marketing, it's still one of the most important aspects of Inbound Marketing. SEO Is A Cornerstone of Inbound The role of SEO in Inbound Marketing cannot be understated. For your site to convert visitors into leads and to nurture leads into closed sales, you first have to have a steady stream of high quality visitors that are looking for an answer to their problem(s), that you provide. How do you think most of your ideal buyers go about finding solutions to their problems? They open a ...