INBOUND MARKETING BLOG

Small Businesses MUST Embrace Mobile Pay-Per-Click (PPC) & Click-To-Call

• By Donny Kemick

70% of mobile searchers use click to call... - Google Study (http://p80.us/3b7433) Picture this. You're out for lunch with a friend, planning to do a little Christmas shopping afterwards so you start putting together your list of gifts on your smartphone. While you're at it, you start adding the stores that might have some of the gifts you want to buy. Of the stores, you ask: Are the gifts in stock? How long are they open? Do they have any sales going on? All questions that you could go online to get answers for IF the small businesses have websites that are regularly updated. What we tend to see is that most small business owners barely have enough time to get their normal daily tasks done, let alone update their websites/social media/etc...! Since you are already on your smartphone, it would probably be faster/easier to just call the stores. I bet you don't have them on speed dial, and you're more than likely NOT carrying a phone book with you, so you turn to trusty ole Google! A ...

A Funny Story About the First Time I Wrote Ad Copy

• By Josh Curcio

I am going to break off from the education for this blog post and tell a funny story...or at least one that I think is funny. It's about the first time I wrote ad copy for a sponsored ad campaign.

In 2014, Use PPC & Inbound Marketing instead of Traditional Marketing

• By Donny Kemick

How PPC Works for Search Engine Advertising

• By Donny Kemick

Although pay-per-click advertising has been around for quite a while now, it's still very common for new clients of ours to ask us to explain how PPC works. This will be a very beginners-level post, but I hope it will help any businesses or nonprofits that have been considering using PPC to get started. For this post we are going to focus on Google Adwords because it is the most common PPC platform.

Google Grants for 501(c)(3) Organizations

• By Josh Curcio

We can't deny that Google is a part of our everyday lives. It is absolutely amazing that really not that long ago there was no Google. In 2006 the verb "Google" was even added to the dictionary. If you think about it...that's kind of crazy!

Happy Thanksgiving from protocol 80, Inc.

• By Josh Curcio

Thanksgiving infographics? Yes, those exist.

Using Sponsored Advertising for Small Business Saturday

• By Josh Curcio

One of the best things about AdWords is that it lets the little guys compete directly with the big guys. Obviously there are limitations, but putting a valiant effort towards a small campaign can yield a huge return-on-investment. Here are some tips for getting a campaign up and running for Small Business Saturday...and you can even have it up and running today. The next few days there will be fierce competition in the online retail space, so your Small Business Saturday campaign is going to be small and incredibly targeted.

Don't Waste Your Pay-Per-Click Budget on Homepage Visits

• By Donny Kemick

So, you've decided to invest in a marketing tactic that you can actually measure, adjust and see real results from? You're psyched out of your mind about the idea of highly targeted prospects finding your website. You can't wait for the quote requests, orders or donations to start coming in.

AdWords Quality Score in Layman's Terms

• By Josh Curcio

I find myself explaining the importance of quality score on a fairly regular basis. When explaining it to someone with little undertsanding of AdWords, they can have a hard time grasping it. But, if you are using AdWords, it is one of the most important factors for you to pay attention to. So do you know what it is? No? Well let me explain.

7 Wrong ASSumptions About PPC (Pay-Per-Click) Advertising

• By Donny Kemick

When we consult with small businesses and nonprofits, the mere mention of Pay-Per-Click Advertising (PPC) as an option is almost always met with a handful of wrong assumptions about PPC and why they shouldn't/couldn't/wouldn't think about, including: