INBOUND MARKETING BLOG

10 Questions To Answer BEFORE Starting Your Web Marketing Strategy

• By Donny Kemick

The first step in planning a small business web marketing strategy is getting very clear about your business objectives, because they will guide the strategy that goes into your web marketing efforts. If you have set goals for sales, safety, employee retention, quality, market share, new product launches, etc... you need to ask yourself, your team and your web marketing consultants, how your web strategy can help you reach your short and long term goals. To make sure you are clear on your objectives and get you thinking as a web marketing strategist, here are 10 questions to answer before you define your web marketing strategy. 1- What Business Are You Really In? At first, this question seems like a no-brainer. For example, a company that manufactures cardboard packaging for products may think they are in the "packaging" business. At a VERY basic level, that is true. That's not how their clients view them though. They are so much more to their clients. To their clients, they are the ...

What is a Content Management System

• By Josh Curcio

When you are having discussions about getting a new website, there is usually some mention of a content management system, or CMS. While not 100% of websites must have a CMS, it is very rare that that feature is left out.

A Brochureware Website Is Not Enough

• By Donny Kemick

You know those pamphlets, sales sheets, and business cards you hand out to prospects in person? They should not be your website. In this day and age, you will be passed over if you try to get away with it. The design and "feel" of your printed marketing materials can certainly influence the design of your web marketing efforts, but there should never be a direct 'Save-As' from tri-fold to website. It should be a law!

2 Ways Online Advertising is Improving

• By Josh Curcio

With most things in our life, as information and technology become available, they improve. Even advertising...most of it at least. Look at billboards for example. They started out as a single billboard with a piece of vinyl that faded over time. Now we have amazing digital billboards. The digital billboards allow for more creativity from the advertiser, more ad revenue for the billboard owner, and even another side advantage, they are probably safer because you don't have people crawling all over them to change the vinyl!

Easily Create Landing Pages With c80 CMS

• By Donny Kemick

Have you ever noticed how that tough task that you do infrequently seems to keep finding it's way to the bottom of your task list?

Paid Search Advertising and the Super Bowl

• By Josh Curcio

Everyone hears about the Super Bowl commercials. Rightfully so as plenty of creativity and TONS of money gets poured into these commercials. Not as many people are talking about AdWords and Super Bowl advertising...unless you are a search nerd like me! More of the ad spend for search will be spent before the Super Bowl as opposed to during the game, but there are a ton of opportunities for brands to get in front of a huge audience. What are some of the terms people might be searching?

Don't Leave This Step Out of Your Website Redesign Process

• By Josh Curcio

Planning a new website is fun and everyone gets quite eager to get rolling with things. In the website redesign process, there are times that important steps are forgotten. Each step should be discussed internally and with your web development vendor of choice. One step that is often dismissed or not discussed enough is usability. There is always so much focus on design and administrative functionality, sometimes the user is forgotten.

6 Reasons To Stop Ignoring Pay-Per-Click Advertising - FREE eBook

• By Donny Kemick

Marketing in 2014 - Is Your Company Following the Trends?

• By Josh Curcio

We haven't shared an infographic in awhile...so it's about that time. Why? Because they are just plain neat. This infographic visualizes 20 Captivating Marketing Statistics that will drive 2014. Here's are some of my favorite stats that you can take to the decision makers and say...see, I do need more of a marketing budget. ;)

Landing Page Structure - A Whiteboard Discussion

• By Donny Kemick

In the last few weeks we've shared a lot of tips and tricks for creating highly effective landing pages. From crafting a great headline to making sure you follow the 10 tips to get results, we've tried to touch on the main areas for improvement with landing pages.