INBOUND MARKETING BLOG

Using Sponsored Advertising for Small Business Saturday

• By Josh Curcio

One of the best things about AdWords is that it lets the little guys compete directly with the big guys. Obviously there are limitations, but putting a valiant effort towards a small campaign can yield a huge return-on-investment. Here are some tips for getting a campaign up and running for Small Business Saturday...and you can even have it up and running today. The next few days there will be fierce competition in the online retail space, so your Small Business Saturday campaign is going to be small and incredibly targeted.

Don't Waste Your Pay-Per-Click Budget on Homepage Visits

• By Donny Kemick

So, you've decided to invest in a marketing tactic that you can actually measure, adjust and see real results from? You're psyched out of your mind about the idea of highly targeted prospects finding your website. You can't wait for the quote requests, orders or donations to start coming in.

AdWords Quality Score in Layman's Terms

• By Josh Curcio

I find myself explaining the importance of quality score on a fairly regular basis. When explaining it to someone with little undertsanding of AdWords, they can have a hard time grasping it. But, if you are using AdWords, it is one of the most important factors for you to pay attention to. So do you know what it is? No? Well let me explain.

7 Wrong ASSumptions About PPC (Pay-Per-Click) Advertising

• By Donny Kemick

When we consult with small businesses and nonprofits, the mere mention of Pay-Per-Click Advertising (PPC) as an option is almost always met with a handful of wrong assumptions about PPC and why they shouldn't/couldn't/wouldn't think about, including:

Google Universal Analytics

• By Josh Curcio

Want to know more about the traffic that is coming to your website? With Universal Analytics you can learn more about the age, gender, and interests about your website traffic. This can come in handy for future marketing purposes. There should only be a few things that need done to get your tracking switched over. Want to know more about some of the features, here is a good article from PRDaily.com.

Good Content vs. Great Content

• By Josh Curcio

The Makeup of Content on the Web. Fictional Chart A

What Social Platforms Are Out There and Which One Should I Use?

• By Jenny

The use of social media for marketing generally follow a number of goals, including driving website traffic, making contact with prospects, enhancing brand awareness, developing your organization’s personality, and enhancing productivity through online collaboration.

Steps to Start a Conversation on Social Media and Keep Followers Engaged

• By Jenny

1. Listening is the first and most important step to starting engaging conversations with your followers. In order to know what your audience is interested in, you need to know who they are, what they want, and why they come to you. Pay attention to the conversation that’s already happening on your page and on competitor social media pages to learn about your customers.

How to Close the Loop Between Print and Web Advertising

• By Jenny

Do I need a Web Marketing Coach?: Why It’s Okay to Admit You Need Help

• By Jenny

Seeking out an internet marketing coach is not a sign of weakness or failure. If you decide to hire a web marketing coach to help with your business, it doesn't even mean you think you won't succeed on your own. Hiring a coach or mentor is a sign of dedication to your cause. It shows that you believe in your product and service and want the company to have every advantage and the best chance of success.