Use of the mobile web has dramatically increased in recent years, so much that smartphone sales have become bigger than PC sales. In 2012, about 28% of internet usage came from mobile phones, and 62% of smartphone users went online with their phone every day. In 2011, $241 billion in transactions were completed on mobile devices. Within the next five years, this amount is expected to reach $1.3 trillion.
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It's generally understood that ALL businesses need a website. While it is usually more of an uphill battle with the B2B industry to convince them that it can be a useful tool instead of merely an online brochure it is something that B2B companies and manufacturers really need to understand if they are going to compete in the digital age. Here are a few common things we hear from stubborn businesses:
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While there are a lot of reasons to redesign your site, there are also a lot of reasons to be careful when you do. A redesign can make it easier to update your website and eliminate bugs. It can make the site more appealing and easy to use for your customers, and it can make it more suited to search engines, especially if you switch to responsive design. However, if you don’t do your research ahead of time, you can risk running into problems with functionality, angering current users, or destroying your ranking in search results.
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Generating valuable content is one of the most critical aspects of ranking well in search results, and it will help you achieve inbound links and generate more leads. Depending on the size of your company, your content plan will vary, but a good goal to aim for is producing five small content pieces each week (one per business day) and one large content piece per month. You see on the chart below that content marketing is one of the fastest growing lead prospecting channels. Why? Because it works!
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If you're an owner or have ever worked at a manufacturing company...particularly in the offices, you'll know that often times the staff is spread thin. Sometimes you have HR people that are also your accountants, you've got your CFO handing IT services and one we see quite frequently, sales people or administrative assistants managing the website. Here's the thing, the people handling jobs that aren't already their own already have jobs! It's not even that they are not willing or even eager to help out, it's that these "side" jobs are not their priority and they get pushed to the side.
Read moreGoogle is a business, like anyone else, and they improve their business by making sure their customers are happy, and that means everyone who uses Google to find things they need. That’s why Google occasionally updates their search algorithms: to return more relevant and higher quality results.
Read moreContent marketing is the process of creating and distributing content that is relevant and valuable to attract, inform, and engage consumers. Since customers are more able to skip commercials or ads and simply ignore traditional marketing, the idea that “content is king” has never been more true.
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Sometimes marketers think of great ideas...sometimes they think of bad ideas. Most of them have same goals however...get you to do something. If you come across a marketer that doesn't want to talk about goals you should talk to someone else! One thing is for certain, the way we do marketing has changed DRAMATICALLY! Take a look at this infographic from Hubspot. What type of marketing are you most responsive to as a consumer? Do you even know?
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One of the founding partners of protocol 80, Inc. is no longer an owner or an employee. Please join us in wishing Jeremy Callinan luck with his new career path. Jeremy has taken a permanent position with one of protocol 80's longstanding clients doing programming work. He has worked with this client as a contractor since 2009 so the transition should be fairly smooth.
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It's no secret, we are a small business just like many of you. We are happy to have finally been able to have our own office located in East Bradford, PA! Our building was a church many many years ago and more recently was used by a small business to engineer electrical things for the medical industry. Below is a photo from the Bradford Era of our office from 1949 when it was the 2nd Free Methodist Church.
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If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
