So your small business has decided to invest in a mobile app of some sort. You know that it's important to be accessible to your potential customers and since they're all looking at their smartphones most of the time, even when they probably shouldn't be, it's about time you create a mobile experience that will be finger friendly and give them access to relevant information about your product or service quickly and easily.
Read moreThe hype before the Super Bowl claimed that this years group of ads would be pushing social. The new way for big brands to communicate with their audience with a new way to achieve a positive ROI...which can be tough given the cost of a 30 second spot. One benefit of a social promoting ad is that if you reach your audience and get them to follow you, will be be able to continually communicate with them months after the Super Bowl.
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UPDATE: Check out my follow up post on ways Kenneth Cole could have avoided Tweet-Hell!
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Wednesday was the big unveiling of Rupert Murdoch's iPad-only magazine called "The Daily." We had the live stream of the event rocking in the protocol 80 office and the general consensus was that it's a pretty cool app. Now having had some time to play with the app's various features I think it's a pretty compelling reason to own an iPad (for now, Rupert Murdoch mentioned they were planning versions for other devices), and it's the most interesting take on tablet news I've seen so far.
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It isn't only on your Android device anymore. If you are an Android lover like myself, you probably heard about the Androd 3.0 event today. One of the big takeaways for me was the announcement of a web version of the Android Market, the Android Market Web Store.
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I read an interesting article on Search Engine Land today that may impact some of our clients' rankings in Bing. According to the article, Bing has been mining Google search results to enhance their own search results. What the heck does that mean you ask? Think of it like cheating on a test, where you look at your neighbor's answers to fill in your test answers. The theory that Google has tested and says they have verified indicates that Microsoft is using Internet Explorer's suggested sites feature and the Bing search bar to monitor what users search for in Google, and show the same 1st search result in Bing. I Don't Care Whether It's Right Or Wrong The article debates whether what Microsoft is allegedly doing is illegal, right, wrong, etc... If you look at what Google has done with their image search results display, they basically copied Bing's. While I think it is both sneaky and clever at the same time, I don't particularly care. All that matters to me is that our SEO clients' ...
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There's a new website that has become pretty popular in the tech community called Quora, and I had ignored it up until recently. I mainly saw it through Twitter - for example I'd see someone tweet about answering a question on Quora - but I never knew what the heck it was. For my benefit just as much as yours I decided to give it a look.
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You have already read the first 6 parts of the Facebook for Small Business series, right? Now it's time to talk about analytics. If you need to do some catching up, here are the first 6 parts to the series.
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Welcome back for the 5th post in my series on using mobile for marketing as a small business! Check out my previous posts in the series:
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Be honest here: do you subscribe to RSS feeds? More importantly, if you do subscribe to RSS feeds, do you actively monitor them and read the content posted to them or do you ignore it or forget to look? It's no secret that a lot of news stories are being broken on Twitter before they're seen anywhere else in today's news stream, and as a result more folks are turning to the ever-popular social website not just to communicate, but to learn. Here are three reasons that Twitter is becoming the one-stop shop to get your news, and why RSS is becoming less-important to mere mortals.
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If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
