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July 25

Competitive Marketing Strategy: 5 Ways to Stay Ahead of Competitors

You’re already behind if you’re not paying attention to your competitors’ marketing.

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July 11

The Essential B2B Marketing Tactics for 2023

You have your goals. You know your opportunities. You’re ready to leverage your brand’s strengths.

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February 03

[DATA] Why You Must Invest in Digital Marketing -- & Stick to It

You’ve worked with the folks at Customer Y and Customer X for 25 years each, and they still provide a nice chunk of revenue. Your business has been in the B2B/industrial game for 50-100 years, and the brand is already “well known” (somewhere, at least). Trade shows and sales visits to the prospect’s facility are what your sales team knows and is good at. (Though that pesky pandemic sure made it hard.) So, why invest in digital marketing?

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10 Challenges in Industrial Marketing B2Bs Still Struggle With in 2022

Today's challenges in industrial marketing are a bit baffling to outsiders. Why? There's really no reason they should still be a thing in 2022. Especially during COVID, most industries became aware of not just the necessity, but also the power of owning a strong brand presence online.

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November 04

Guide to Follow-Up Email Marketing [TEMPLATE + EXAMPLES]

What happens when you collect a shiny, new lead? Sadly, many B2B marketers and sellers either neglect it (by forgetting to feed or nurture it) or kill it (by overfeeding it with junk).

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October 21

Increase Organic Traffic With 'Boring' Industrial Content Marketing

Everyone wants the spotlight on their business. Online, the easiest way to earn one is by becoming “findable” in Google Search and “clickable” in email and on social media.

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September 10

FABTECH 2021 Session Preview: Sales & Marketing Plans for Manufacturers

North America's largest metal fabricating and finishing event is back in-person! While the incoming new technology and networking is exciting, the biggest goal for manufacturers in 2022 will be recalibrating their marketing and sales practices post-COVID*.

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August 04

Inbound vs. Outbound Marketing: Why Is One Reaching Fewer People?

Most every businessperson wishes they could predict the future and know whether it’s safe to jump on board a trend. Not surprisingly, many B2B markets (looking at you, manufacturing/industrial folks) are notoriously slow to move on from decades-old marketing tactics because they’re safe and require limited tech-savviness.

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July 29

B2B Customer Acquisition Cost Killing You? Try These 7 Tips

They say you’ve got to spend money to make money. But even “they” can’t possibly approve of flushing money down the drain all in the name of a few quick sales.

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July 22

Can Anyone Do B2B Content Writing? 7 Signs Your In-House Staff Can't

Blogging. Writing social media posts. Promoting your company’s products on its homepage.

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