Inbound Marketing for Manufacturers Blog

    10 B2B Sales & Marketing Alignment Stats for 2021 (& How to Apply Them)


    There is no “I” in team, as they say. And this saying rings true no matter what kind of a team you’re a part of.

    Topics: Buyer's Journey Inbound Marketing Smarketing Inbound Sales B2B Marketing

    B2B Digital Marketing Agency Breakup? 6 Signs Your Agency Failed You

    (Editor’s note: This is Part 2 in a two-part series about how a relationship with an inbound marketing consulting firm can fail. In Part 1 we covered five ways the client can be at fault in a failed partnership.)

    Topics: Close SEO Social Media Websites Small Business Strategy B2B Content Marketing Blogging Buyer's Journey Lead Generation Inbound Marketing Services B2B Marketing copywriting

    The Rise of Account-Based Marketing & Extreme Personalization

    There's a B2B marketing challenger rising through the ranks of jargon and experimental techniques.   It's been around for years but has only recently taken off (as many things are wont to do).

    Topics: Strategy B2B Content Marketing Marketing Automation Buyer's Journey Science

    21 Stats for (re)Developing a B2B Digital Marketing Strategy in 2021

    You’ve spent months creating what you think is a solid marketing strategy. You’ve collected information. You’ve developed a buyer persona. You know the tactics you’ll use. And you’ve set goals. 

    Topics: Buyer Persona Small Business Strategy B2B Buyer's Journey Statistics

    Using the B2B Buyer's Journey to Brainstorm Content Marketing Ideas

    Many businesses understand the importance of their website content, blogging...and some even content marketing. Sadly, just knowing how important something is doesn't get it done.

    Topics: More Buyer's Journey Inbound Marketing

    Perfect Your B2B Customer Experience Research by Playing 20 Questions

    Buyer personas play a massive role in your inbound marketing strategy. After all, what good is a marketing strategy if you don’t know who you’re marketing to?

    Topics: Buyer Persona B2B Buyer's Journey Inbound Marketing

    What to Include in a Healthcare Technology Buyer Persona

     

    Topics: Buyer Persona Strategy B2B Buyer's Journey Lead Generation Inbound Marketing Services Tips B2B Marketing Healthcare Technology Marketing

    B2B Marketing Conference 2020 Wrap-Up: Manufacturing Marketing World

    Did you attend Manufacturing Marketing World 2020

    The 2020 version of this manufacturing and B2B marketing conference was held remotely due to COVID-19. But hey, there’s a silver lining -- each webinar is now available on demand! (See below.)

    We’ve recapped MMW 2020 for those who missed all the actionable tips and insights for modernizing your marketing:

    Topics: SEO Social Media CTA Email Marketing B2B Blogging Marketing Automation Buyer's Journey Landing Pages Ecommerce Brand Awareness Smarketing Inbound Sales HubSpot Google Ads Search Engines Reporting LinkedIn Keyword Research Manufacturing Marketing World

    Why Blogging Matters to B2B Marketing in the Healthcare Industry

    Topics: B2B Content Marketing Buyer's Journey Inbound Marketing Healthcare Technology Marketing

    SaaS Marketing: How It’s a World Away From Traditional Marketing

    SaaS marketing can be challenging because what you are selling is intangible. It can be harder to convince customers to purchase your product when they cannot physically see the item -- at least not until they test it out first. 

    Topics: B2B Buyer's Journey Healthcare Technology Marketing SaaS business B2C