Inbound Marketing for Manufacturers Blog

    The Buyer's Journey: Developing an Inbound Marketing Plan for Healthcare Tech


    The buyer's journey represents the process a prospect goes through to become a satisfied customer. An almost universal concept, anybody considering a new product or service has gone down this road.  

    Topics: Buyer's Journey Inbound Marketing

    20 Buyer's Journey Statistics to Aid a Successful Marketing Strategy

    The buyer's journey is the research and decision-making process a buyer goes through to become aware of, consider and evaluate, and decide to purchase a new product or service.

    Topics: Buyer Persona Strategy More B2B Content Marketing Curated Goodness Buyer's Journey Inbound Marketing

    5 Takeaways From Hubspot’s Inbound Certification for the Beginner

    “Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them.” 

    -- Hubspot 

    If you’re new to the world of inbound marketing, you may be wondering what that means to your business and, more importantly, its bottom line.

    Topics: Social Media Buyer Persona Buyer's Journey Inbound Marketing

    7 Examples of Scary-Bad Content Marketing Mistakes for Manufacturers

    Content marketing for manufacturers: Good. Hastily implemented content marketing with no strategy: Bad.

    Topics: Social Media Websites Buyer Persona Strategy CTA Email Marketing Content Marketing Blogging Buyer's Journey Manufacturing Landing Pages Inbound Marketing Lead Generation Brand Awareness B2B Marketing

    Applying the Buyer's Journey - Online Marketing Plan for Manufacturers

    Hey Sales and Marketing Professionals! What does your ideal buyer's buying process look like?

    Well, if you think that it starts when they land on your website and submit an RFQ, you have to watch this video. Today, we're talking about the buyer's journey in Part 4 of your Online Marketing Plan for Manufacturers.

    Topics: Buyer Persona Buyer's Journey Manufacturing Inbound Marketing online marketing plan

    Online Marketing Plan Overview for Manufacturers - Part 1 (video)

    Hey sales and marketing professionals! Are you a small to medium-sized manufacturer but you're the best-kept secret? That can be a huge challenge if you're trying to increase revenues hit new profit goals every year! In this video series I'm going to walk you through setting up an online marketing plan for manufacturers.

    Topics: Blogging Buyer's Journey Inbound Marketing increasing website traffic Lead Generation inbound marketing guide Smarketing video

    The Best Manufacturing Website's #1 Trait

    You're a manufacturer. You want to increase sales. You want to impress your prospects with your capabilities and experience, so you deck out your website with page after page of your excellence. Unfortunately, you're not even in the top 1,000 best manufacturing websites...

    Topics: Content Marketing Buyer's Journey Brand Awareness leads

    21 Useful Stats for (re)Developing a Marketing Strategy in 2020

    You’ve spent months creating what you think is a solid marketing strategy. You’ve collected information. You’ve developed a buyer persona. You know the tactics you’ll use. And you’ve set goals. 

    Topics: Buyer Persona Small Business Strategy B2B Buyer's Journey Statistics

    How Much of My Time Will an Inbound Marketing Agency Need?


    As an inbound marketing agency, this is a question we receive often. It comes up almost every time we’re hired, and we get it. You need to know how much time to give up each week so we can do our job for you.

    Topics: Buyer Persona B2B Buyer's Journey Inbound Marketing

    Smarketing: Closing the Great B2B Sales and Marketing Divide

     

    There’s a great divide between many B2B sales and marketing teams. Generally, the two just don’t seem to like each other - even though their goals are the same. 
    Topics: Buyer Persona B2B Buyer's Journey Inbound Marketing Smarketing