Inbound Marketing for Manufacturers Blog

    Perfect Your B2B Customer Experience Research by Playing 20 Questions

    Buyer personas play a massive role in your inbound marketing strategy. After all, what good is a marketing strategy if you don’t know who you’re marketing to?

    Topics: Buyer Persona B2B Buyer's Journey Inbound Marketing

    What to Include in a Healthcare Technology Buyer Persona

     

    Topics: Buyer Persona Strategy B2B Buyer's Journey Lead Generation Inbound Marketing Services Tips B2B Marketing Healthcare Technology Marketing

    B2B Marketing Conference 2020 Wrap-Up: Manufacturing Marketing World

    Did you attend Manufacturing Marketing World 2020

    The 2020 version of this manufacturing and B2B marketing conference was held remotely due to COVID-19. But hey, there’s a silver lining -- each webinar is now available on demand! (See below.)

    We’ve recapped MMW 2020 for those who missed all the actionable tips and insights for modernizing your marketing:

    Topics: SEO Social Media CTA Email Marketing B2B Blogging Marketing Automation Buyer's Journey Landing Pages Ecommerce Brand Awareness Smarketing Inbound Sales HubSpot Google Ads Search Engines Reporting LinkedIn Keyword Research Manufacturing Marketing World

    Why Blogging Matters to B2B Marketing in the Healthcare Industry

    Topics: B2B Content Marketing Buyer's Journey Inbound Marketing Healthcare Technology Marketing

    21 Useful Stats for (re)Developing a Marketing Strategy in 2020

    You’ve spent months creating what you think is a solid marketing strategy. You’ve collected information. You’ve developed a buyer persona. You know the tactics you’ll use. And you’ve set goals. 

    Topics: Buyer Persona Small Business Strategy B2B Buyer's Journey Statistics

    SaaS Marketing: How It’s a World Away From Traditional Marketing

    SaaS marketing can be challenging because what you are selling is intangible. It can be harder to convince customers to purchase your product when they cannot physically see the item -- at least not until they test it out first. 

    Topics: B2B Delight Buyer's Journey Healthcare Technology Marketing SaaS business B2C

    Social Media Content Creation: Why Bother?

    Thirty years ago, the phrase “social media content creation” didn’t exist. OK, the words may have existed, but if you were to use them all together like that, it would leave a puzzled look on the faces of everyone around you.

    Flash forward to present day, and the majority of businesses across the globe incorporate social media platforms into their marketing strategy -- even “boring” industries like B2Bs and manufacturers But what exactly is social media content creation, and what benefits does it provide for a business?

    Topics: Social Media Strategy Content Marketing Buyer's Journey Branding

    Developing an Inbound Marketing Plan for Healthcare Tech


    The buyer's journey represents the process a prospect goes through to become a satisfied customer. An almost universal concept, anybody considering a new product or service has gone down this road.  

    Topics: Buyer's Journey Inbound Marketing

    20 Buyer's Journey Statistics to Aid a Successful Marketing Strategy

    The buyer's journey is the research and decision-making process a buyer goes through to become aware of, consider and evaluate, and decide to purchase a new product or service.

    Topics: Buyer Persona Strategy More B2B Content Marketing Curated Goodness Buyer's Journey Inbound Marketing

    5 Takeaways From Hubspot’s Inbound Certification for the Beginner

    “Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them.” 

    -- Hubspot 

    If you’re new to the world of inbound marketing, you may be wondering what that means to your business and, more importantly, its bottom line.

    Topics: Social Media Buyer Persona Buyer's Journey Inbound Marketing