Inbound Marketing for Manufacturers Blog

    Applying the Buyer's Journey with Examples - Part 4 in an Online Marketing Plan for Manufacturers

    Hey Sales and Marketing Professionals! What does your ideal buyer's buying process look like?

    Well, if you think that it starts when they land on your website and submit an RFQ, you have to watch this video. Today, we're talking about the buyer's journey in Part 4 of your Online Marketing Plan for Manufacturers.

    Topics: Buyer's Journey Buyer Persona Manufacturing Inbound Marketing online marketing plan

    Online Marketing Plan Overview for Manufacturers - Part 1 (video)

    Hey sales and marketing professionals! Are you a small to medium-sized manufacturer but you're the best-kept secret? That can be a huge challenge if you're trying to increase revenues hit new profit goals every year! In this video series I'm going to walk you through setting up an online marketing plan for manufacturers.

    Topics: video Smarketing Lead Generation increasing website traffic inbound marketing guide Inbound Marketing Buyer's Journey Blogging

    The Best Manufacturing Website's #1 Trait

    You're a manufacturer. You want to increase sales. You want to impress your prospects with your capabilities and experience, so you deck out your website with page after page of your excellence. Unfortunately, you're not even in the top 1,000 best manufacturing websites...

    Topics: leads Brand Awareness Buyer's Journey Content Marketing

    33 B2B Marketing Statistics Show Why Your Current Strategy Blows

    Not everything that blows is bad. The wind blows on a hot day and cools the sweat on your forehead. We blow out birthday candles to celebrate another year of life. But your marketing strategy... If that blows, it means trouble for your business. 

    The good news is an unsuccessful marketing strategy means you have a ton of opportunity for quick wins and major improvements. Among all the clients I work with, the ones who show the fastest and most impressive growth are those who were struggling the most when they partnered with us. (See: McHone Industries saw a 1500% increase in leads over 6 months).

    Do you feel like you're not getting the results you want from your marketing? Here are a bunch of B2B marketing statistics that can point you in the right direction. (My personal favorite is #18!)

    Topics: Statistics Strategy Buyer Persona Buyer's Journey B2B Small Business

    How Much of My Time Will an Inbound Marketing Agency Need?


    As an inbound marketing agency, this is a question we receive often. It comes up almost every time we’re hired, and we get it. You need to know how much time to give up each week so we can do our job for you.

    Topics: B2B Inbound Marketing Buyer Persona Buyer's Journey

    Smarketing: Closing the Great B2B Sales and Marketing Divide

     

    There’s a great divide between many B2B sales and marketing teams. Generally, the two just don’t seem to like each other - even though their goals are the same. 
    Topics: B2B Inbound Marketing Buyer Persona Buyer's Journey Smarketing

    B2B Inbound Marketing Tips: Getting a Prospect's Phone Number

    We've compared dating and marketing in some previous posts. Why do we keep coming back to it? Because it's a pretty accurate analogy for the B2B buying process.

    Asking for a prospect's contact information is a lot like asking for a stranger's digits. There are ways to increase your chances of success, and there are ways to look like a creepy asshole who doesn't understand boundaries. Doing it inbound marketing-style will increase your chances exponentially.

    Topics: B2B Inbound Marketing Strategy Convert Lead Nurturing Buyer's Journey Lead Generation

    7 Lead Nurturing Tips That Help Close More Sales

    Think back to your teens and early twenties, when you were paddling around in the dating pool. There were some real weirdos in there, right? (Maybe you were one of them.) 

    Topics: B2B Close Strategy Lead Scoring Lead Nurturing Email Marketing Buyer's Journey Inbound Marketing Content Marketing Marketing Automation

    30+ Shareable Buyer's Journey Statistics Every Marketer Can Use

    What Is the Buyer's Journey?

    Topics: Buyer Persona Strategy More B2B Content Marketing Curated Goodness Buyer's Journey Inbound Marketing

    The Rise of Account-Based Marketing & Extreme Personalization

    There's a B2B marketing challenger rising through the ranks of jargon and experimental techniques.   It's been around for years but has only recently taken off (as many things are wont to do).

    Topics: Strategy B2B Content Marketing Marketing Automation Buyer's Journey Science