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Inbound 2017: What the Heck is a T-shirt Bakery?


Tick-tock, tick-tock.

That’s my awesome clock. It’s excitedly counting down to Inbound 2017, my very first marketing conference experience, Sept. 25-28 in Boston.

Looking for inspiration? Let’s celebrate the entrepreneurial spirit. That spirit built the inbound marketing methodology. It built this great inbound marketing agency. It built the following 3 success stories I’m absolutely stoked to hear at Inbound.

I earlier highlighted 3 sessions that’ll help build successful (and fun) content marketing strategies. Here’s 3 more of the inspirational variety (Spoiler alert: We’ll be hearing directly from Inbound’s Founding Fathers).

3 Inspirational Content Marketing Sessions at Inbound 2017

Building Brand Hysteria

protocol 80 at Inbound 2017Speaker: Johnny Earle, aka Johnny Cupcakes - Founder, Johnny Cupcakes

Time: Tuesday, Sep 26, 11:45 AM - 12:30 PM

If you’re a small business owner, do you dream of long lines stretching out the door? How about lines stretching 10 blocks?

Meet Johnny Earle, founder of Johnny Cupcakes, whose brand does just that. If you haven’t heard of him, his lines extend that far … for T-shirts.


That’s right. Billed as the world’s first T-shirt bakery, Johnny Cupcakes locations don’t actually bake cupcakes. But it smells like cupcakes. That experience alone brings droves of people to the worldwide merchandise juggernaut.

People get Johnny Cupcakes tattoos. How’s that for brand hysteria? Ask Johnny’s wallet. The young entrepreneur, who started 16 businesses before turning 16, also gets paid in smiles.

Session Description: “With each new launch, the hysteria around the 'Johnny Cupcakes' brand continues to conquer the globe. The reaction goes from 10-block queues as anxious fans wait for the shop to open to Cupcake tattoos, yes, permanent ones. In this awe-inducing presentation, Johnny will educate you on how you too can create a wave of loyalty and obsession around your products, your business and within your teams through the power of social media & experiential branding.”

Stop Waiting and Start Writing: How Books Can Grow Your Business

protocol 80 at Inbound 2017Speaker: Kareem Taylor - Director of Business Development, headnod music

Time: Wednesday, Sep 27, 10:30 AM - 11:15 AM

I someday hope to write a book. Problem is, I write all day every day for a living. It’s hard finding time (or the energy to type another keystroke).

This session, no doubt, will provide the insights for a productive and pleasurable writing experience.

But there’s more to the process - a publishing model and logistical pathway to doing it. Writing for the sake of writing won’t cut it, either. There’s a lot at stake if you’re aiming for your book to support your business.

Session Description: “Got a story you're just itching to tell? Looking for a new way to market and grow your business? This highly informative session includes details on the how-to's of self-publishing a book, brainstorming, audience development, writing, copyediting, design & packaging, pricing and profit, marketing, book tours, speaking tours, distribution, and printing.”

Brian Halligan & Dharmesh Shah Keynote

Dharmesh Shah.jpgSpeakers: Brian Halligan and Dharmesh Shah, founders of HubSpot

Time: Tuesday, Sep 26, 2:15 PM - 3:45 PM

We recently had an internal meeting detailing this company’s Inbound 2017 itinerary. The conversation naturally turned to the keynote speech by HubSpot’s founders.

Brian Halligan.jpg

  • What more could we learn?
  • Will they bring some new analysis or inbound way of thinking?
  • What kind of funny entrance will they make?

Their vision just over 10 years ago spawned a new, less intrusive (frankly, more effective) style of marketing. The process will evolve. It’ll be great to hear what Brian and Dharmesh have to say about it.

Session Description: Coming soon.

(Side note: My friend/boss Josh Curcio will be in a panel discussion on HubSpot Partner Day. You may want to take notes on his sales expertise.)

See More #INBOUND17 Talks We Love