INBOUND MARKETING BLOG

What’s the Difference Between B2B and B2C Marketing?

• By protocol 80

Business-to-business (B2B) and business-to-consumer (B2C) companies both share the same goal of generating revenue. However, the way in which they market is drastically different.

How to Write a Business Blog Article Vs. Standard Website Copywriting

• By protocol 80

If you don’t have much experience creating content, then you probably don’t fully understand the difference between writing blog posts for businesses and putting together website copywriting.

Why Medical Technology Marketing Agencies Fail at Lead Generation

• By protocol 80

Choosing a medical technology marketing agency or finding the right internal staff to handle your marketing is important. Far too often, businesses align themselves with an agency or an internal marketing team that doesn’t have the skill set to succeed.

5 Quick-Win B2B Medical Marketing Lead Generation Tactics

• By protocol 80

Brainstorming B2B Blog Post Ideas - People DO Care

• By Donny Kemick

Social Media for Medical Device Companies: Where to Plant Your Flag

• By protocol 80

Social media is everywhere you turn and the number of platforms can be overwhelming to choose from. Do you choose the most popular social media? The trendiest? Or targeted channels specific to the medical tech industry?

Increasing B2B SaaS Content Marketing Lifespans in 5 Ways

• By Christopher Michel

Content That Matters in Healthcare Tech Marketing

• By Christopher Michel

With the right content, your company can be part of a prospect’s buyer’s journey at any stage, providing them with the information they need when they need it. The right content keeps prospects engaged and coming back to learn more.

Where to Find Licensed Music for Videos

• By Ryan Daughenbaugh

Whether it’s a background groove or a raving bass drop, music will make your video better. The trending track of the week would work beautifully but the cost to use it legally will blow your budget. So I did some research on music licensing services and libraries geared for video. These services sell synchronization licenses to use their catalog of music in videos. The licenses vary depending on the service so I’ll breakdown the differences.

The Importance of Building Your Brand

• By protocol 80

Your brand is more than just a reflection of your business. It’s an asset, and an incredibly valuable one at that. Before we can discuss best practices, allow me to break down what a “brand” is, exactly.