INBOUND MARKETING BLOG

Increasing B2B SaaS Content Marketing Lifespans in 5 Ways

• By Christopher Michel

Content That Matters in Healthcare Tech Marketing

• By Christopher Michel

With the right content, your company can be part of a prospect’s buyer’s journey at any stage, providing them with the information they need when they need it. The right content keeps prospects engaged and coming back to learn more.

20 Buyer's Journey Statistics to Aid a Successful Marketing Strategy

• By protocol 80

The buyer's journey is the research and decision-making process a buyer goes through to become aware of, consider and evaluate, and decide to purchase a new product or service.

Where to Find Licensed Music for Videos

• By Ryan Daughenbaugh

Whether it’s a background groove or a raving bass drop, music will make your video better. The trending track of the week would work beautifully but the cost to use it legally will blow your budget. So I did some research on music licensing services and libraries geared for video. These services sell synchronization licenses to use their catalog of music in videos. The licenses vary depending on the service so I’ll breakdown the differences.

The Importance of Building Your Brand

• By protocol 80

Your brand is more than just a reflection of your business. It’s an asset, and an incredibly valuable one at that. Before we can discuss best practices, allow me to break down what a “brand” is, exactly.

7 Examples of Scary-Bad Content Marketing Mistakes for Manufacturers

• By Adam Vosler

Content marketing for manufacturers: Good. Hastily implemented content marketing with no strategy: Bad.

Email Marketing Automation With MailChimp

• By Donny Kemick

If you haven't heard of marketing automation, you probably don't actively market your business. Marketing automation typically consists of software and technologies that allow marketers to automate repetitive tasks through a variety of channels such as social media, websites, and email. Many marketers opt to use MailChimp for their marketing efforts, and rightfully so! MailChimp offers great tools including list and audience management, social media integration, data driven insights, and marketing automation. The last of which will be the tool we're focusing on today.

6 Ways to Write to a B2B Audience Persona

• By Adam Vosler

Before you start writing blogs, before you even start an inbound marketing campaign, you need to know who your audience is and how to talk to them. If you’re not truly speaking to them, you may as well be talking with a mouthful of crackers.

Do You Create Enough Evergreen Content and Topical Content?

• By Ryan Daughenbaugh

A mix of evergreen and topical content is essential for a successful marketing strategy. This video explains why you need to create both and what ratio to start with.

How To Write an Optimized YouTube Video Description

• By Ryan Daughenbaugh

You’ve finished a beautiful new video and you’re ready to share it with the masses on YouTube. If you’re like me, this is when your workflow is derailed by a daunting blank “description” box. So I’m getting you back on track with some tips and best practices for getting the most from your video’s description.