Choosing a medical technology marketing agency or finding the right internal staff to handle your marketing is important. Far too often, businesses align themselves with an agency or an internal marketing team that doesn’t have the skill set to succeed.
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Social media is everywhere you turn and the number of platforms can be overwhelming to choose from. Do you choose the most popular social media? The trendiest? Or targeted channels specific to the medical tech industry?
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With the right content, your company can be part of a prospect’s buyer’s journey at any stage, providing them with the information they need when they need it. The right content keeps prospects engaged and coming back to learn more.
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The buyer's journey is the research and decision-making process a buyer goes through to become aware of, consider and evaluate, and decide to purchase a new product or service.
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Whether it’s a background groove or a raving bass drop, music will make your video better. The trending track of the week would work beautifully but the cost to use it legally will blow your budget. So I did some research on music licensing services and libraries geared for video. These services sell synchronization licenses to use their catalog of music in videos. The licenses vary depending on the service so I’ll breakdown the differences.
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Your brand is more than just a reflection of your business. It’s an asset, and an incredibly valuable one at that. Before we can discuss best practices, allow me to break down what a “brand” is, exactly.
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Content marketing for manufacturers: Good. Hastily implemented content marketing with no strategy: Bad.
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If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
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