INBOUND MARKETING BLOG

Manufacturing Marketing World 2020: Coming to Your Screen Soon

• By protocol 80

The manufacturing world has had to adjust to COVID-19, and so has Manufacturing Marketing World 2020. This year’s event will be held as a virtual conference due to public restrictions put in place for the coronavirus. Events will begin at 8:30 a.m. Oct. 29, and you can register at any time for just $29.

Niche Content: 4 Strategies for 'Boring' B2Bs

• By protocol 80

Creating content can be challenging, especially for niche industries that many consider to be “boring.” And although an industry may seem too dry to write about, it’s hard to ignore how effective content marketing can be when done correctly.

Content Marketing Writing Tips: How to Be Clear, Concise, & Strong

• By protocol 80

Knowing how to create content is one thing. It’s another thing to know how to write clearly, concisely, and with strength in every article you create. And when it comes to writing for marketing, you want to provide your audience with the best user experience possible. But how do you achieve this?

Social Media Content Creation: Why Bother?

• By protocol 80

Thirty years ago, the phrase “social media content creation” didn’t exist. OK, the words may have existed, but if you were to use them all together like that, it would leave a puzzled look on the faces of everyone around you. Flash forward to present day, and the majority of businesses across the globe incorporate social media platforms into their marketing strategy -- even “boring” industries like B2Bs and manufacturers But what exactly is social media content creation, and what benefits does it provide for a business?

What’s the Difference Between B2B and B2C Marketing?

• By protocol 80

Business-to-business (B2B) and business-to-consumer (B2C) companies both share the same goal of generating revenue. However, the way in which they market is drastically different.

How to Write a Business Blog Article Vs. Standard Website Copywriting

• By protocol 80

If you don’t have much experience creating content, then you probably don’t fully understand the difference between writing blog posts for businesses and putting together website copywriting.

Why Medical Technology Marketing Agencies Fail at Lead Generation

• By protocol 80

Choosing a medical technology marketing agency or finding the right internal staff to handle your marketing is important. Far too often, businesses align themselves with an agency or an internal marketing team that doesn’t have the skill set to succeed.

5 Quick-Win B2B Medical Marketing Lead Generation Tactics

• By protocol 80

Brainstorming B2B Blog Post Ideas - People DO Care

• By Donny Kemick

Social Media for Medical Device Companies: Where to Plant Your Flag

• By protocol 80

Social media is everywhere you turn and the number of platforms can be overwhelming to choose from. Do you choose the most popular social media? The trendiest? Or targeted channels specific to the medical tech industry?