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November 25

Achieve B2B Sales Goals With Content Marketing

Content marketing creates and distributes valuable, relevant, and consistent content that your customers will enjoy and learn from. It reaches potential customers and builds awareness of your current offerings. How do you know if you’re reaching potential customers and building awareness of your current offers? By setting and analyzing goals. Don’t create content for the sake of creating content -- that’s a waste of your time and resources. Content marketing must have clearly outlined and measurable goals in order to produce ROI.

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November 24

How to Increase Your Website Traffic With a Content Marketing Strategy

What if annoyed customers didn’t shriek and run at the very sight of your company’s name or logo? What if they actually wanted reasons to visit your website? Creating a successful inbound marketing strategy will not only increase your website traffic, it will help your business stand out from competitors too.

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November 17

3 Easy Tricks for SEO-Friendly Content Production

It’s one thing to produce content that you find interesting. It’s another thing to produce content that your audience will find interesting. And it’s yet another thing to produce content that Google finds “interesting.”

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November 03

Reoptimizing Old Blog Posts: Knowing What, How, and When to Reoptimize

One of the best ways to increase your company’s website traffic is to keep an updated and relevant blog. Your blog posts are an important part of educating your current and potential customers, and position your brand as a leading authority in your industry.

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October 29

6 Unforgettable Halloween Marketing Campaigns (+ BONUS TIPS)

Halloween is fun. It's scary. It's sweet. Halloween is all-around an incredible American experience. Like every other holiday, it's also a chance for brands to flex their creativity with Halloween marketing campaigns. This holiday is especially fun for us, because we enjoy seeing how companies push the boundaries of what makes good "marketing." These companies serve us new unforgettable Halloween promotions and advertisements every single year. They're highly entertaining, but they're ALSO perfect learning experiences for your own marketing. With each example, we'll give a quick point on what we believe made them successful or unsuccessful, and what you can take away from the Halloween campaigns. Without further ado, here are 6 Halloween marketing campaigns that we'll never forget.

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October 27

Why Your Content Marketing Strategy Needs ‘How-To’ Videos & Blogging

By now, it’s well-known that high-quality, educational content can attract your target audience. Hopefully you’re also aware that your content marketing strategy should include every stage of the buyer’s journey and address their pain points at each stop.

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October 22

Manufacturing Marketing World 2020: Coming to Your Screen Soon

The manufacturing world has had to adjust to COVID-19, and so has Manufacturing Marketing World 2020. This year’s event will be held as a virtual conference due to public restrictions put in place for the coronavirus. Events will begin at 8:30 a.m. Oct. 29, and you can register at any time for just $29.

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October 20

Niche Content: 4 Strategies for 'Boring' B2Bs

Creating content can be challenging, especially for niche industries that many consider to be “boring.” And although an industry may seem too dry to write about, it’s hard to ignore how effective content marketing can be when done correctly.

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