INBOUND MARKETING BLOG

Understanding The Inbound Marketing Process

• By protocol 80

Reoptimizing Old Blog Posts: Knowing What, How, and When to Reoptimize

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One of the best ways to increase your company’s website traffic is to keep an updated and relevant blog. Your blog posts are an important part of educating your current and potential customers, and position your brand as a leading authority in your industry.

6 Unforgettable Halloween Marketing Campaigns (+ BONUS TIPS)

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Halloween is fun. It's scary. It's sweet. Halloween is all-around an incredible American experience. Like every other holiday, it's also a chance for brands to flex their creativity with Halloween marketing campaigns. This holiday is especially fun for us, because we enjoy seeing how companies push the boundaries of what makes good "marketing." These companies serve us new unforgettable Halloween promotions and advertisements every single year. They're highly entertaining, but they're ALSO perfect learning experiences for your own marketing. With each example, we'll give a quick point on what we believe made them successful or unsuccessful, and what you can take away from the Halloween campaigns.  Without further ado, here are 6 Halloween marketing campaigns that we'll never forget.

Why Your Content Marketing Strategy Needs ‘How-To’ Videos & Blogging

• By protocol 80

By now, it’s well-known that high-quality, educational content can attract your target audience. Hopefully you’re also aware that your content marketing strategy should include every stage of the buyer’s journey and address their pain points at each stop.

Manufacturing Marketing World 2020: Coming to Your Screen Soon

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The manufacturing world has had to adjust to COVID-19, and so has Manufacturing Marketing World 2020. This year’s event will be held as a virtual conference due to public restrictions put in place for the coronavirus. Events will begin at 8:30 a.m. Oct. 29, and you can register at any time for just $29.

Niche Content: 4 Strategies for 'Boring' B2Bs

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Creating content can be challenging, especially for niche industries that many consider to be “boring.” And although an industry may seem too dry to write about, it’s hard to ignore how effective content marketing can be when done correctly.

Content Marketing Writing Tips: How to Be Clear, Concise, & Strong

• By protocol 80

Knowing how to create content is one thing. It’s another thing to know how to write clearly, concisely, and with strength in every article you create. And when it comes to writing for marketing, you want to provide your audience with the best user experience possible. But how do you achieve this?

Social Media Content Creation: Why Bother?

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Thirty years ago, the phrase “social media content creation” didn’t exist. OK, the words may have existed, but if you were to use them all together like that, it would leave a puzzled look on the faces of everyone around you. Flash forward to present day, and the majority of businesses across the globe incorporate social media platforms into their marketing strategy -- even “boring” industries like B2Bs and manufacturers But what exactly is social media content creation, and what benefits does it provide for a business?

What’s the Difference Between B2B and B2C Marketing?

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Business-to-business (B2B) and business-to-consumer (B2C) companies both share the same goal of generating revenue. However, the way in which they market is drastically different.

How to Write a Business Blog Article Vs. Standard Website Copywriting

• By protocol 80

If you don’t have much experience creating content, then you probably don’t fully understand the difference between writing blog posts for businesses and putting together website copywriting.