protocol80 / Insights

B2B MarketingThat Movesthe Number.

Strategy, tactics, and hard-won lessons for manufacturing marketers who care about pipeline, not pageviews.

- 58 articles

SEO

B2B Website Migration Guide: Protect Your Traffic, Content, & Leads

Sometimes a website needs a new home. Perhaps the company’s web development or SEO expert is recommending a change to improve user experience or technical performance. Or maybe an ...

Adam Vosler · May 2024
Read →
CMS

HubSpot CMS vs. WordPress: Best Content Management System 2024

If your content is the foundation of your business website, the CMS is its backbone.

protocol 80 · May 2024
Read →
HubSpot

Savvy Saving Secrets: Guide to Snagging a HubSpot Discount

Have you been considering using HubSpot to boost your business, but aren’t sure if it’ll fit into your already stretched marketing budget?

Christine Holtz · Jun 2023
Read →
HubSpot

Brief Overview of HubSpot CRM

Imagine having to cold-call random phone numbers every time you want to make a sale.

Rachel Rodgers · May 2023
Read →
HubSpot

HubSpot Marketing vs Non-Marketing Contacts: An Epic Adventure

HubSpot has become a go-to platform for businesses seeking to streamline their marketing, sales, and customer service efforts. One of the powerful features of HubSpot is its abilit...

Christine Holtz · May 2023
Read →
CRM

Efficiency through CRM | Managing HubSpot for Multiple Companies

Juggling data for multiple brands can be a challenge. Finding the right combination of segmentation and availability will enhance your productivity and cut down on unnecessary step...

protocol 80 · Nov 2022
Read →
CRM

Associate a HubSpot Contact With Multiple Companies + Other CRM Tricks

(Click the video to expand it!)

Josh Curcio · Jan 2022
Read →
Websites

HubSpot Community Digital Marketing FAQs | B2B, Niche, & Small Companies

Whether they’re just starting out with HubSpot tools or dipping their toes in B2B content marketing strategy, many folks use the HubSpot Community forum for advice.

Josh Curcio · Dec 2021
Read →
SEO

[EXAMPLES] Inbound Marketing Case Studies That Prove ROI

“Does inbound marketing work?”

Adam Vosler · Nov 2021
Read →
Strategy

Guide to Follow-Up Email Marketing [TEMPLATE + EXAMPLES] for B2Bs

What happens when you collect a shiny, new lead? Sadly, many B2B marketers and sellers either neglect it (by forgetting to feed or nurture it) or lose it (by overfeeding it with ju...

Adam Vosler · Nov 2021
Read →

Monthly Dispatch

Marketing InsightsBuilt for Manufacturing.

One email per month. Strategy, case studies, and actionable tactics. No filler.