protocol80 / Insights

B2B MarketingThat Movesthe Number.

Strategy, tactics, and hard-won lessons for manufacturing marketers who care about pipeline, not pageviews.

- 58 articles

Social Media

Inbound vs Outbound Traditional Marketing: Value Comparison

Large investments typically cause sticker shock. We get it. We hate sticker shock too. But if you make a smart investment, it really ends up paying for itself.

protocol 80 · Jan 2021
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SEO

Can I Have Successful Inbound Marketing with my In-House Team?

As an executive, you work hard to put the pieces in place to achieve your goals. Sales and profitability are always items on your list of goals. That means successful inbound marke...

Donny Kemick · Dec 2020
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Buyer Persona

What Is a SaaS Buyer Persona?

If you’ve stumbled on this article, you’re probably reassessing the way you approach sales/marketing efforts and feeling a little unsteady. Perhaps one of your biggest sticking poi...

protocol 80 · Dec 2020
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SEO

B2B Marketing Conference 2020 Wrap-Up: Manufacturing Marketing World

Did you attend Manufacturing Marketing World 2020? The 2020 version of this manufacturing and B2B marketing conference was held remotely due to COVID-19. But hey, there’s a silver ...

Adam Vosler · Nov 2020
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Inbound Marketing

6 HubSpot CRM Features You Probably Didn’t Know About

The HubSpot CRM can be most likened to an onion; tons of layers to peel back and discover, and almost endless uses in recipes (in this analogy, recipes = marketing / sales strategi...

Holly McCully · May 2020
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News

p80 Earns Prestigious HubSpot Platinum Designation

protocol 80 (p80) has earned high recognition within its industry.

Christopher Michel · Feb 2020
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HubSpot

Types of HubSpot Custom Reports and How to Create Them

HubSpot’s reporting tools and custom reports give you the flexibility to see all of your data in one place. Making it easier than ever to make data-driven decisions.

protocol 80 · May 2019
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CRM

Intro to HubSpot’s Digital Marketing Reporting Tools

Analysis is the most overlooked part of sales and marketing strategies. Knowing what’s working -- and perhaps more importantly, why -- ensures you’re not throwing your money away o...

Adam Vosler · May 2019
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Inbound Marketing

How to Get the Most Out of Attending a HubSpot User Group Meetup

Maybe you were on Twitter this week and saw that your local HubSpot User Group is holding a quarterly meetup soon. Or, maybe an email came through today from your local HUG leader,...

Josh Curcio · Mar 2019
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SEO

Why Did My Inbound Linking Domains Suddenly Spike?

Hi friends! It's the summer of 2018, and many states are experiencing unusually high temperatures. Guess what? Your inbound link volumes may also be hitting unusual heights. If you...

protocol 80 · Jul 2018
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