• Address: PO BOX 334, 32 LAFAYETTE AVE., LEWIS RUN, PA 16738
    • Call Anytime: 1-814-596-0020
December 16

B2B Sales Trends 2022: COVID Has Forever Changed Us

COVID-19. There -- we got that out of the way. In all seriousness, it’s impossible to talk about the future of B2B sales without touching on the coronavirus -- as sick as we all are of discussing it.

Read more
November 04

Guide to Follow-Up Email Marketing [TEMPLATE + EXAMPLES]

What happens when you collect a shiny, new lead? Sadly, many B2B marketers and sellers either neglect it (by forgetting to feed or nurture it) or kill it (by overfeeding it with junk).

Read more
August 03

B2B Social Media Advertising Tips for Beginners

For many businesses, getting noticed on social media and in Google search results can be a challenge. Facebook, Twitter, Instagram, Snapchat, and LinkedIn all have at least one thing in common -- they help extend your company’s reach (regardless of your industry). It helps to have a large following, but if you don’t there’s a great way to reach a large group of people. Understanding how to properly use paid advertising, in combination with effective social media practices, will put your business on track to being noticed.

Read more
July 29

B2B Customer Acquisition Cost Killing You? Try These 7 Tips

They say you’ve got to spend money to make money. But even “they” can’t possibly approve of flushing money down the drain all in the name of a few quick sales.

Read more
April 13

10 B2B Sales & Marketing Alignment Stats for 2021 (& How to Apply Them)

There is no “I” in team, as they say. And this saying rings true no matter what kind of a team you’re a part of.

Read more
February 16

Using B2B Healthcare Content Marketing to Increase Reach of Tech Demos

Content marketing is one of the most powerful tools in modern marketing, especially in the healthcare tech industry.

Read more
January 18

VIDEO: Relationship Selling Techniques in 2021

Nobody expected COVID-19 to wreck 2020 the way that it did. With an abrupt shutdown of thousands upon thousands of facilities, nearly the entire B2B market went digital. As a result, more than ever consumers want things on demand and as fast as possible.

Read more
January 11

Insourcing Marketing vs. Outsourcing to an Inbound Marketing Agency

There's a common misconception that hiring an agency to do your marketing is much more expensive than handling it internally. The trick about marketing is that it's not one single job that you're paying someone to do. There are many tasks and responsibilities that require a variety of skill sets. The salary of an individual who can do all of those things effectively is much higher than a monthly agency retainer fee. Hands down. "Marketing" is one word that encompasses a lot of components and gears and creative production. You may decide to outsource some of those pieces, while taking care of others in-house. So, the real question you want to ask yourself is: What parts of my inbound marketing strategy do I need to outsource, and which can I do internally? For some of our clients, they can't do anything internally. Whether it's a matter of time, resources, or ability, they're simply unable to take care of their marketing strategies on their own. Other clients have some experience with ...

Read more
January 07

Inbound vs Outbound Traditional Marketing: Value Comparison

Large investments typically cause sticker shock. We get it. We hate sticker shock too. But if you make a smart investment, it really ends up paying for itself.

Read more
January 07

The B2B SaaS Customer Journey, Demystified at Last

Buyers’ journeys have been around, and understood, for quite some time. However, every time a new market emerges or a new company forms, relearning the potential customer’s buyer journey is imperative.

Read more