Content marketing creates and distributes valuable, relevant, and consistent content that your customers will enjoy and learn from. It reaches potential customers and builds awaren...
What if annoyed customers didn’t shriek and run at the very sight of your company’s name or logo? What if they actually wanted reasons to visit your website? Creating a successful ...
How does inbound marketing work? When most manufacturers think of lead generation through their website, they think of RFQs, Contact Us, etc... It's not always clear to them at fir...
Did you attend Manufacturing Marketing World 2020? The 2020 version of this manufacturing and B2B marketing conference was held remotely due to COVID-19. But hey, there’s a silver ...
The HubSpot CRM can be most likened to an onion; tons of layers to peel back and discover, and almost endless uses in recipes (in this analogy, recipes = marketing / sales strategi...
Now that we’re settled into 2019, we’ve found ourselves going back to some sales resources and tools more than others. We’ve compiled this list of digital resources, training oppor...
This year (on October 17, 2019 to be specific) marked the first year of the Manufacturing Marketing World conference in Jamestown, NY. protocol80, in partnership with MAST, the NWI...
For a long time now, one of the hot manufacturing topics has been the United States’ tariffs on imported Chinese goods. Many manufacturers are scrambling for answers and solutions ...
Maybe you were on Twitter this week and saw that your local HubSpot User Group is holding a quarterly meetup soon. Or, maybe an email came through today from your local HUG leader,...
Like an old friend, Josh Curcio reached out to say “hey” to a lead. Josh knew 2 things: that the prospect, a sales director at a company he last spoke to 7 years prior, enjoys moun...