There's a B2B marketing challenger rising through the ranks of jargon and experimental techniques.   It's been around for years but has only recently taken off (as many things are wont to do).

Change happens daily for marketing and sales teams, and it can be difficult to keep track of every single contact and their information. And once you combine the number of contacts you have with the different stages of the sales cycle, you can quickly become overwhelmed.

This is where B2B marketing automation tools come in.

Did you attend Manufacturing Marketing World 2020? 

The 2020 version of this manufacturing and B2B marketing conference was held remotely due to COVID-19. But hey, there’s a silver lining -- each webinar is now available on demand! (See below.)

We’ve recapped MMW 2020 for those who missed all the actionable tips and insights for modernizing your marketing:

B2B email marketing is alive and well, despite what you may have heard or read to the contrary. In fact, many industries are still unaware of the power of using email in their manufacturing marketing.

Marketing automation has become a favorite tool among marketers. Almost 50% of all companies use marketing automation as part of their digital marketing strategy to nurture leads.

Last week our team flew to Boston to spend time expanding our Inbound Marketing knowledge and skills at HubSpot's 2018 INBOUND Conference. 

Holly sat down to chat with Josh about some of the main highlights from the sessions that he attended, and we want to share it with you. 

Marketing automation is fantastic (if done right). It helps turn your leads into revenue and helps time-strapped small businesses use their marketing more effectively.

Are you still teetering on whether or not you are going to use marketing automation? Here are some interesting things (you may not already know):

Think back to your teens and early twenties, when you were paddling around in the dating pool. There were some real weirdos in there, right? (Maybe you were one of them.)