Inbound Marketing for Manufacturers Blog

You attend trade shows to obtain valuable leads for your company. But do you have a plan in place for what to do once you’re back in the office from the trade show so you can move those leads closer to a purchase?

Those pondering how to improve their leaky sales pipeline usually audit one of the following:

• The fit of the leads reaching the pipeline
• The process that turns those leads to sales (or causes them to circle the drain) 

Account-based marketing can address both.

What happens when you collect a shiny, new lead?

Sadly, many B2B marketers and sellers either neglect it (by forgetting to feed or nurture it) or kill it (by overfeeding it with junk).

Everyone wants the spotlight on their business. Online, the easiest way to earn one is by becoming “findable” in Google Search and “clickable” in email and on social media.

You may have heard of inbound marketing, or maybe you haven’t. Maybe you've wondered how the heck it could apply to a B2B company like yours.

Either way, you're probably asking yourself, “What is B2B inbound marketing!?”

North America's largest metal fabricating and finishing event is back in-person! 

While the incoming new technology and networking is exciting, the biggest goal for manufacturers in 2022 will be recalibrating their marketing and sales practices post-COVID*.

With loosening COVID restrictions, trade shows are forecast to be a popular destination in the second half of 2021, and certainly all of 2022. After months of being stuck in virtual conferences, most of us are ready to get out, stretch our legs, and work for quality leads in-person. 

As COVID-19 changed the way we work, trade shows also began changing. Popular events and keynotes went fully remote. Now it’s time to use a hybrid of in-person and digital techniques to improve your trade show lead generation -- that’s one part of COVID adaptation that should stay.

Here are five slick lead generation ideas for your trade shows digital marketing strategy in 2021 and 2022:

They say you’ve got to spend money to make money. But even “they” can’t possibly approve of flushing money down the drain all in the name of a few quick sales.

Marketing automation is fantastic (if done right). It helps turn your leads into revenue and helps time-strapped small businesses use their marketing more effectively.

Are you still teetering on whether or not you are going to use marketing automation? Here are some interesting things (you may not already know):

There's a B2B marketing challenger rising through the ranks of jargon and experimental techniques.   It's been around for years but has only recently taken off (as many things are wont to do).