Inbound Marketing for Manufacturers Blog

North America's largest metal fabricating and finishing event is back in-person! 

While the incoming new technology and networking is exciting, the biggest goal for manufacturers in 2022 will be recalibrating their marketing and sales practices post-COVID*.

With loosening COVID restrictions, trade shows are forecast to be a popular destination in the second half of 2021, and certainly all of 2022. After months of being stuck in virtual conferences, most of us are ready to get out, stretch our legs, and work for quality leads in-person. 

As COVID-19 changed the way we work, trade shows also began changing. Popular events and keynotes went fully remote. Now it’s time to use a hybrid of in-person and digital techniques to improve your trade show lead generation -- that’s one part of COVID adaptation that should stay.

Here are five slick lead generation ideas for your trade shows digital marketing strategy in 2021 and 2022:

They say you’ve got to spend money to make money. But even “they” can’t possibly approve of flushing money down the drain all in the name of a few quick sales.

Marketing automation is fantastic (if done right). It helps turn your leads into revenue and helps time-strapped small businesses use their marketing more effectively.

Are you still teetering on whether or not you are going to use marketing automation? Here are some interesting things (you may not already know):

There's a B2B marketing challenger rising through the ranks of jargon and experimental techniques.   It's been around for years but has only recently taken off (as many things are wont to do).

Change happens daily for marketing and sales teams, and it can be difficult to keep track of every single contact and their information. And once you combine the number of contacts you have with the different stages of the sales cycle, you can quickly become overwhelmed.

This is where B2B marketing automation tools come in.

Did you attend Manufacturing Marketing World 2020? 

The 2020 version of this manufacturing and B2B marketing conference was held remotely due to COVID-19. But hey, there’s a silver lining -- each webinar is now available on demand! (See below.)

We’ve recapped MMW 2020 for those who missed all the actionable tips and insights for modernizing your marketing:

B2B email marketing is alive and well, despite what you may have heard or read to the contrary. In fact, many industries are still unaware of the power of using email in their manufacturing marketing.

Marketing automation has become a favorite tool among marketers. Almost 50% of all companies use marketing automation as part of their digital marketing strategy to nurture leads.