Inbound Marketing for Manufacturers Blog

    B2B Marketing Conference 2020 Wrap-Up: Manufacturing Marketing World

    Did you attend Manufacturing Marketing World 2020

    The 2020 version of this manufacturing and B2B marketing conference was held remotely due to COVID-19. But hey, there’s a silver lining -- each webinar is now available on demand! (See below.)

    We’ve recapped MMW 2020 for those who missed all the actionable tips and insights for modernizing your marketing:

    Topics: SEO Social Media CTA Email Marketing B2B Blogging Marketing Automation Buyer's Journey Landing Pages Ecommerce Brand Awareness Smarketing Inbound Sales HubSpot Google Ads Search Engines Reporting LinkedIn Keyword Research Manufacturing Marketing World

    8 B2B Email Marketing Tips for Manufacturers to Boost Lead Generation

    B2B email marketing is alive and well, despite what you may have heard or read to the contrary. In fact, many industries are still unaware of the power of using email in their manufacturing marketing.

    Topics: Email Marketing B2B Marketing Automation Manufacturing B2B Leads

    5 Quick-Win B2B Medical Marketing Lead Generation Tactics

     

    Topics: SEO CTA B2B Content Marketing Marketing Automation Lead Generation B2B Marketing Healthcare Technology Marketing

    Engaging Leads Through Marketing Automation in Healthcare Technology

    Marketing automation has become a favorite tool among marketers. Almost 50% of all companies use marketing automation as part of their digital marketing strategy to nurture leads.

    Topics: Marketing Automation Healthcare Technology Marketing

    [VIDEO] HubSpot Inbound 2018: Josh's Main Takeaways

    Last week our team flew to Boston to spend time expanding our Inbound Marketing knowledge and skills at HubSpot's 2018 INBOUND Conference

    Holly sat down to chat with Josh about some of the main highlights from the sessions that he attended, and we want to share it with you. 

    Topics: Marketing Automation Inbound Marketing Inbound Marketing Services Smarketing leads INBOUND18

    Do You Know...About Manufacturing Marketing Automation?

    Marketing automation is fantastic (if done right). It helps turn your leads into revenue and helps time-strapped small businesses use their marketing more effectively.

    Are you still teetering on whether or not you are going to use marketing automation? Here are some interesting things (you may not already know):

    Topics: Close Lead Nurturing Email Marketing Marketing Automation

    Manufacturer's Guide to Email Marketing

    Topics: Email Marketing B2B Marketing Automation Inbound Marketing

    7 Lead Nurturing Tips That Help Close More Sales

    Think back to your teens and early twenties, when you were paddling around in the dating pool. There were some real weirdos in there, right? (Maybe you were one of them.) 

    Topics: Close Strategy Lead Nurturing Email Marketing B2B Content Marketing Marketing Automation Buyer's Journey Inbound Marketing Lead Scoring

    The Rise of Account-Based Marketing & Extreme Personalization

    There's a B2B marketing challenger rising through the ranks of jargon and experimental techniques.   It's been around for years but has only recently taken off (as many things are wont to do).

    Topics: Strategy B2B Content Marketing Marketing Automation Buyer's Journey Science