Inbound Marketing for Manufacturers Blog

    5 Systematic Steps to Increase Your Website Traffic

    Every business wants to increase website traffic. More traffic means more customers. While there are several options for increasing your traffic, not all of them are created equal or provide equal results. Having a system to constantly improve and increase website traffic is the best approach to drive new customers.

    Topics: Usability SEO Social Media Strategy CTA Mobile B2B increasing website traffic Inbound Marketing Services Inbound Sales Inbound Linking Search Engines B2C Keyword Research A/B Testing

    Why Mobile Marketing Matters for Email Marketing Campaigns


    Why does mobile matter for your email marketing efforts?

    According to OptInMonster, 78% of smartphone users check email on their phones

    However, only 12% of email campaigns use responsive design. Not using responsive designs for email campaigns is doing yourself and your business a disservice. Responsive design mobile marketing emails generate 24% more clicks.

    What does it mean when nobody is optimizing their online efforts? It means there's an opportunity for you to outshine your competitors. You could follow the crowd and lag behind technology... or, you could blaze ahead and set the bar for your competitors and customers.

    44.87% of the world's population owns a smartphone. Make your email campaigns responsive now to stay in front of tomorrow's prospects. 

    Topics: Usability Social Media Strategy Lead Nurturing Design CTA Email Marketing Mobile B2B Inbound Marketing Services Brand Awareness Statistics Search Engines pillar pages B2C Keyword Research

    2021 Inbound Marketing Stats on the Power of Call-to-Action Buttons

    Inbound marketers are the first to tell you that CTAs are your secret weapon. Whether you’re looking to increase traffic, conversions, leads, or sales - CTAs are the gateways to visitor action on your website. 

    It's true, and it makes sense, but you've gotta back up your claims with evidence. In today's blog post, we've provided a convenient list of inbound marketing statistics that will help you convince others of the power of CTAs.

    30 greatest lead generation tips lead gen download free ebook

    Topics: Usability Social Media CTA B2B Inbound Marketing Brand Awareness Inbound Sales Inbound Linking B2C Keyword Research

    How to Improve Sales With Website Conversion Paths

    Conversion Path: The path a visitor takes through your website to become a lead. A typical conversion path requires a call-to-action, a landing page, a form, and a thank-you page.

    Topics: Usability Websites Buyer Persona Strategy Convert Design CTA Mobile Blogging Landing Pages Inbound Marketing Lead Generation

    Effective Online Marketing to Turn Your Website Into a Machine

    So you want to make your website an effective online marketing machine. You want it to have a noticeable impact on your sales and revenue, show significant ROI, and increase brand awareness. Right now, it's not doing any of those things very well. What's the problem?

    Topics: Usability Websites Strategy Inbound Marketing Lead Generation

    What Makes a Well Designed Website?


    You'd think the determining factor of "good design" would be, y'know, the quality of the design. Right? Right?

    Topics: Usability Websites Design

    Common Business Website Problems

    Just having a website doesn’t cut it anymore. Those days have been long gone! A website is often the face of the business and the first place that an individual interacts with a business, whether it’s a B2B (business-to-business) or B2C (business-to-consumer) environment. Despite the fact that the first impression of a business is made through the website, there are common business website problems that are constantly occurring.

    Topics: Close Usability SEO Websites Design Attract Mobile Content Marketing

    How to Choose a Domain Name

    Choosing a domain name is no easy task. It's likely that your first, second, and third choices have already been taken. Your domain name is very important, but maybe not for the reasons you are thinking.

    Topics: Close Usability

    Setting Up Age Demographic Filtering in Google Analytics

    If you are using Google Analytics and are now tracking demographic information, start using the filtering feature to better understand your website's user experience based on their age. A 25 year old will have a different experience on a website than someone 60+ (in many cases), so by clumping all of that data together you aren't getting a true picture. In compiling these reports you may save yourself from jumping to conclusions that maybe aren't true.

    Topics: Close Usability Websites More Analytics Inbound Marketing

    8 Steps for Your Website Design Comp Review Process

    After the initial planning stages are over, many new website design projects will move on to the design stage. This is often one of the most exciting times of a website project as it's the part people will see. This will become the new face of your business, so it should reflect your business accurately. But what happens after your website designer sends you the design comp? This is the time where you'll be looking over the design internally and sending feedback or approving the design. THIS IS IMPORTANT.

    Topics: Close Usability Websites Design More Inbound Marketing