Inbound Marketing for Manufacturers Blog

    How to Improve Sales With Website Conversion Paths

    Conversion Path: The path a visitor takes through your website to become a lead. A typical conversion path requires a call-to-action, a landing page, a form, and a thank-you page.

    Topics: Usability Websites Buyer Persona Strategy Convert Design CTA Mobile Blogging Landing Pages Inbound Marketing Lead Generation

    Effective Online Marketing to Turn Your Website Into a Machine

    So you want to make your website an effective online marketing machine. You want it to have a noticeable impact on your sales and revenue, show significant ROI, and increase brand awareness. Right now, it's not doing any of those things very well. What's the problem?

    Topics: Usability Websites Strategy Inbound Marketing Lead Generation

    What Makes a Well Designed Website?

    You'd think the determining factor of "good design" would be, y'know, the quality of the design. Right? Right?

    Topics: Usability Websites Design

    Common Business Website Problems

    Just having a website doesn’t cut it anymore. Those days have been long gone! A website is often the face of the business and the first place that an individual interacts with a business, whether it’s a B2B (business-to-business) or B2C (business-to-consumer) environment. Despite the fact that the first impression of a business is made through the website, there are common business website problems that are constantly occurring.

    Topics: Close Usability SEO Websites Design Attract Mobile Content Marketing

    How to Choose a Domain Name

    Choosing a domain name is no easy task. It's likely that your first, second, and third choices have already been taken. Your domain name is very important, but maybe not for the reasons you are thinking.

    Topics: Close Usability

    Setting Up Age Demographic Filtering in Google Analytics

    If you are using Google Analytics and are now tracking demographic information, start using the filtering feature to better understand your website's user experience based on their age. A 25 year old will have a different experience on a website than someone 60+ (in many cases), so by clumping all of that data together you aren't getting a true picture. In compiling these reports you may save yourself from jumping to conclusions that maybe aren't true.

    Topics: Close Usability Websites More Analytics Inbound Marketing

    8 Steps for Your Website Design Comp Review Process

    After the initial planning stages are over, many new website design projects will move on to the design stage. This is often one of the most exciting times of a website project as it's the part people will see. This will become the new face of your business, so it should reflect your business accurately. But what happens after your website designer sends you the design comp? This is the time where you'll be looking over the design internally and sending feedback or approving the design. THIS IS IMPORTANT.

    Topics: Close Usability Websites Design More Inbound Marketing

    A Mobile Friendly Website is Not an Option, it is a Necessity

    It's not a secret that mobile devices have changed our lives. We are now connected to these devices and find ourselves using them probably more than we would like to admit. Yeah, we still call an iPhone a phone...but how many calls do you make or take from your iPhone? It's now to the point where it doesn't even really matter how many minutes I have available on my plan, I never use them. Now what is important to me is data! It is just more convenient to text, email, like, retweet, etc.

    Topics: Close Usability Websites Mobile

    Don't Leave This Step Out of Your Website Redesign Process

    Planning a new website is fun and everyone gets quite eager to get rolling with things. In the website redesign process, there are times that important steps are forgotten. Each step should be discussed internally and with your web development vendor of choice. One step that is often dismissed or not discussed enough is usability. There is always so much focus on design and administrative functionality, sometimes the user is forgotten.

    Topics: Close Usability Websites

    What A Terrible Landing Page Looks Like

    We understand that some people are more visual learners so we wanted to share some really bad landing pages with a brief overview about what makes the landing page so bad.

    Topics: Close Usability PPC More Attract Inbound Marketing