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March 27

8 Steps for Your Website Design Comp Review Process

After the initial planning stages are over, many new website design projects will move on to the design stage. This is often one of the most exciting times of a website project as it's the part people will see. This will become the new face of your business, so it should reflect your business accurately. But what happens after your website designer sends you the design comp? This is the time where you'll be looking over the design internally and sending feedback or approving the design. THIS IS IMPORTANT.

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February 27

A Mobile-Friendly Website Isn't an Option; It's a Necessity

It's not a secret that mobile devices have changed our lives. We're now connected to these devices and find ourselves using them probably more than we would like to admit.

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January 28

Don't Leave This Step Out of Your Website Redesign Process

Planning a new website is fun and everyone gets quite eager to get rolling with things. In the website redesign process, there are times that important steps are forgotten. Each step should be discussed internally and with your web development vendor of choice. One step that is often dismissed or not discussed enough is usability. There is always so much focus on design and administrative functionality, sometimes the user is forgotten.

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January 17

What A Terrible Landing Page Looks Like

We understand that some people are more visual learners so we wanted to share some really bad landing pages with a brief overview about what makes the landing page so bad.

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New Website for the Local YMCA

Many moons ago we would highlight newly launched website projects. We thought it would be fun to get back to that, so here is our first one! The YMCA of Olean, Bradford and Wellsville.

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January 10

10 Tips To Optimize Your Landing Pages And Get Results

A landing page that doesn't convert (e.g., make the user take the action you desire) is like a salesperson that sits in the closet without a phone or computer all day. A waste. Much like you can train your sales staff to be more effective, you can also optimize your landing pages to be better closers. Often, you'll find that by tuning up your short pitch, and simplifying your landing page, you will see much more positive action from your landing pages. Here're 10 tips to help you optimize your landing pages to get results. 1 - The landing page should be 100% relevant to the call to action (CTA) the user clicked to get there. In other words, if you place an online ad for a family minivan, the user expects to see information about your family minivan on your landing page. If you send them to your homepage, which is a big waste, where you talk about motorcycles, you will not convert many prospects that are interested in the family minivan. The information on that page isn't specific to ...

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October 03

IMS11 Takeaways: Customer Personalization

I had the opportunity to attend the Inbound Marketing Summit 2011 in Boston this year along with Donny and Josh, and one of the biggest takeaways from a developer's standpoint is that the best way to enhance user and customer experience with the websites and applications we develop is to add elements of personalization - this creates a "sticky" experience that keeps folks coming back for more over time. So what is a personalized experience?

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August 01

Google’s Page Speed Service

With all of the “buzz” surrounding Google’s new social network, Google Plus, a lot of other cool announcements have flown by with less coverage in the tech news community. One of those announcements is Google’s new Page Speed service, an open-source and free project which helps folks optimize their web pages by applying best practices for web performance. That’s a big mouthful, but essentially what it means is that Google will help you optimize your website for speed, so when folks visit it they’ll see your content faster than ever.

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March 25

2 Advanced Features Every Realtor's Website Should Have

Welcome back for another round of helping real estate agents get their web marketing acts together. This is the 4th post in this series so be sure to read the other 3:

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January 13

URL Rewriting for SEO

Confused already? I will do my best to make this post understandable my the least technologically advanced person at your business. Let's start with the absolute basics.

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How to Audit your Online Marketing

If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?

Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.

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