You can have the best content in the world, but it won’t mean anything if people can’t find it! Ranking well on Google search results pages is the best way to ensure visibility for your website.
Google’s crawlers look for a multitude of metrics when trying to determine your page authority, so here are a few of those things to consider if you're having difficulty with your site's ranking.
It’s important to know your primary keyword. To put it simply, this is what you want to rank for. Don’t neglect it. Be sure that this is what your content is primarily centered around, but be careful to avoid keyword stuffing.
Make sure to include it in your page title - ideally at the beginning. That way, people will be able to easily identify that your website is where they will find the content they’re looking for. The last thing you want to do is to confuse Google and your visitors with a vague title!
The page URL is just as important as the page title. After all, it tells the search engine what your site is going to be about.
Given that, it’s crucial that you include the primary keyword. Remember, URLs are often shared around the internet, so you’ll want it to provide a clear picture of your content. Keeping your URL brief and concise will help achieve that clarity.
A meta description is the short couple of sentences users see when your page shows up on Google or any other search engine results page.
This section is your shot to really sell the content users will see when they click your links, so the meta description will have a major influence on whether or not users visit your website.
That’s why you want to include the primary keyword—you want to let them know that the page is going to be about what they're searching for. Consider adding a call of action as well. Anything you can to entice them to click on that link!
No one likes to read a wall of text. One easy way to prevent that is by using headings. They'll give your site a clean look that’s not only easy on the eyes, but also easy on crawlers.
Using properly formatted headings allows search engines to find out what your post is about. The same goes for your readers - they’ll have a better understanding of what’s written, simply by scanning the headings to see the main points that will be covered in the article.
Organized content is easier to digest, so be sure to utilize H1 headings for titles, H2 headings for section titles, H3 headings for subsection titles, and so on.
Images are great additions to any website page. Not only do they provide a break from long strings of text, but they also help to contextualize your content.
Optimizing your image is crucial. Being sure to make your file name an accurate reflection of the image will not only aid you in keeping your media organized, but it will also Google with more information about your content.
The alternative text aka "alt text" is important as well. It is another metric that tells Google what your image is about, as well as making the image more accessible for vision-impaired users.
Why is it important to build links? Doing so tells Google that you’re a trusted resource and that’s huge if you want your site to rank.
With that said, you don’t want to buy links. Black Hat SEO tactics like that can easily backfire. Take your time to build them naturally instead. For instance, you could write guest posts in exchange for a link back to your site, or try submitting your content to a publication or forum within your industry.
The bottom line is that you want people to see your website, but they won’t - until you make sure it is optimized. Through the tips we’ve shared today, we hope you’ve learned the importance of SEO for your site’s success.