Has anyone ever told you, “Everybody is on social media”? They’re not wrong.
Facebook alone has 1.4 billion registered users. That’s a little more than the entire population of China. If you consider how many social networks there are (Facebook, Twitter, LinkedIn, YouTube, Pinterest, Instagram, etc., etc.) and the different demographics they attract, you realize these sites are powerful inbound marketing tools.
Not a believer? That’s cool. Check out these stats, though:
- Using social media is a great way to make your business seem friendlier and to form closer relationships with your customers. – Paypal
- Emails that include social sharing buttons have a click-through rate 158% higher than emails without social sharing buttons.
- 80% of social media users prefer to connect to brands on Facebook.
- Social media has overtaken pornography as the #1 activity on the web. – Kapost
That last one says it all…
We know that not every social network will be effective for every business. We’ll help you pinpoint which networks will help you build a successful community with your Buyer Personas.