Social Media Strategies - How to be Effective and Remain Productive

As far as social media marketing goes, it is a very new channel. There are many CEO's who are not willing to try...or even learn about social media marketing. Their thought? Social media is a time waster. Can you argue with them? Of course it is easy to waste time on the social media outlets, but if your company has a social media marketing strategy, your staff will remain productive and your company can reap the benefits of social media marketing. The most important things to remember are:

  • Define your goals
  • Create a plan
  • Utilize Tools
  • Participate through your social media channels
    • Interact
    • Offer coupons
    • Improve customer experience
  • Social Media Press Releases (SMPRs or SMRs)
  • Measure effectiveness
  • Adjust

Please check out our new white paper regarding social media marketing. We can help you implement your own social media strategy, visit

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