Inbound Marketing Blogfor Manufacturers and Healthcare Companies
Social Media Strategies - How to be Effective and Remain Productive
As far as social media marketing goes, it is a very new channel. There are many CEO's who are not willing to try...or even learn about social media marketing. Their thought? Social media is a time waster. Can you argue with them? Of course it is easy to waste time on the social media outlets, but if your company has a social media marketing strategy, your staff will remain productive and your company can reap the benefits of social media marketing. The most important things to remember are:
- Define your goals
- Create a plan
- Utilize Tools
- Participate through your social media channels
- Offer coupons
- Improve customer experience
- Social Media Press Releases (SMPRs or SMRs)
- Measure effectiveness
Please check out our new white paper regarding social media marketing. We can help you implement your own social media strategy, visit www.protocol80.com.
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How to Audit your Online Marketing
If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.