Getting a new website is fun and exciting, but a redesigned website doesn't automatically mean you'll find success with it. Too many businesses make the wrong assumption that just because it's new, it works. That's just not the case. A website redesign should be carefully thought out, planned, and while it might seem like an interesting thing to learn, it really should be handled by the pros.
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First, what is a meta description? A meta description is a short description of a website page. Think of it as a mini-summary. You won't find this summary when you are actually viewing the pages, it lives in the HTML behind the scenes. It will tell a search engine bot/spider what each page is all about.
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Has your business decided to get a new website? As you are probably aware, someone at the business has to be the direct contact for the website design firm...we'll call this person the "project manager". Chances are good that this "project manager" has not lead a website project before, but they were put in charge because of either their position in the company or because they are thought of as being the most "technie". Not always the best way to choose that person, but it happens...so let's run through how to successfully manage a website project for your business.
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Yesterday's blog post was about getting started with inbound marketing. Hopefully your business has already made that decision and are ready to move forward.
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If your business or organization is just getting started with inbound marketing, you'll be hearing new phrases, terms and acronyms that you may not be familiar with. Here's a basic inbound marketing glossary so that you don't feel lost in the conversations!
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There are many ways to get more website visitors to your website. Some of those ways can take months, while same can take hours. This post will cover the fastest way to get more website visitors!
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To increase search engine rank for a brand new website, you are presented with slightly different challenges than a business with a website that's been around for awhile. Let me first clarify that by new website I mean, completely new. Not a redesigned or redeveloped website, but a business, organization or start-up that has never had a website before.
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If you have a website, you've no doubt asked yourself at one point in time, "how do I rank better in Google". If you don't quite understand, by rank I mean showing up when someone performs a search on Google. Ideally you will show up for search terms that are related to your product or service in some way so that if that searcher visits your website from the search, you can provide an answer.
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Just having a website doesn’t cut it anymore. Those days have been long gone! A website is often the face of the business and the first place that an individual interacts with a business, whether it’s a B2B (business-to-business) or B2C (business-to-consumer) environment. Despite the fact that the first impression of a business is made through the website, there are common business website problems that are constantly occurring.
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Suddenly losing website traffic or a even slow decline in traffic over time almost always indicates that there is either an issue with your website, search engine optimization (SEO) issues, or some other external factor. To be aware of losses in traffic you must first be monitoring the activity on the site (likely using Google Analytics) and if you want to catch something like this quickly, you must know what the trends in your website activity look like.
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If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
