Google announced last Friday (2/19) that the ads that have been showing to the right of organic search results will no longer appear on desktop searches. This is a major change in the search results pages that will without a doubt have an impact on those using AdWords to market their business on the Google search engine.
Read more
2015 came to an end quicker than any year I can remember. I can't exactly pinpoint why...maybe it's simply because I'm another year older (they say the older you get, the faster time flies), maybe it's because it was such a busy year for us here, or maybe it just went fast for everyone. One thing is for sure: as I look back at this year, there have been some big things going on here at protocol 80! Here's a quick recap of some of my favorite!
Read more
Content, content, content. There's no doubt that you've been told that content is important to your website's success. If you haven't been then I am telling you now. Without quality website content you will never find the success your website and marketing could have.
Read more
You might be asking yourself..."what the heck is that?". I'll explain it.
Read more
Compared to 10 years ago, significantly more manufacturers will acknowledge their need for online marketing vs. their old tactics. Heck...compared to 2 years ago there's been a shift.
Read more
Another exciting new website launch, this week for a local sporting goods retailer called Sportsman's Outlet. The store has had a website for a few years, but was more of a basic informational site.
Read more
Having a small marketing team (or even a non-existent one) doesn't mean that you cannot be successful with marketing. With proper planning and implementation, small to medium enterprises (SMEs) can destroy their competition, especially online. When trying to make your small marketing team efficient and EFFECTIVE, start with these 3 tips.
Read more
Google Panda 4.1 was not that long ago and now you may have heard, Panda 4.2 was released within the last week. You can read 100 different articles about the Panda refresh, but if you aren't in the industry they'll bore you before you can actually finish.
Read more
We value your feedback and would love to hear from you. There are many options for providing us your feedback, here are some of the best ways:
Read more
If you have implemented an SEO strategy your company has some sort of investment, whether it's time or money. Because of that investment, it's likely that someone at the company wants to know whether or not the investment was good or not. If you are in charge of marketing, you are the one to answer that question.
Read more
If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
