Now that we're a week into the new year, hopefully you've had some time to get back into the groove at work. That doesn't mean it's time to start slacking off again though. ;) What it does mean is that you should have a bit of extra time to review your web analytics from last year!
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We hope that you enjoy your holiday season! This year sure did fly by. We are excited for more businesses to find success in 2015 using inbound marketing!
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With the new year comes New Year's resolutions. One resolution that many business owners or marketers might be considering is: getting back on track with my online marketing.
Read moreI've gone through and read several articles about rich snippets and I'm fairly confident that 99.9% of business owners would be lost in reading those articles. My goal is to explain the importance of these rich snippets without getting too techie.
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Content Marketing Doesn't Have to Be Hard
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We are happy to have launched a newly designed and developed website for Phoenix Metal Fabricating in Jamestown, PA. Phoenix handles several aspects of metal fabrication starting with metal punching through powder coating and even some small assembly of final products. They run a very impressive operation!
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Businesses in the B2B industry often struggle with online marketing because they expect that their current buyers will just come straight to them asking for a quote. This may happen in certain instances, but it's certainly not always the case. Even if a B2B buyer asks their previous provider for a quote, they are likely doing some online research on their own prior to that request. You don't have to take my word for it, but recent stats released by a DemandGen Report will support the information. Here's what B2B buyers had to say and what it means for your B2B marketing.
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Because the behaviors of consumers has changed so drastically in recent years, it becomes more difficult to find a place for interruption marketing. I'm not going to say that you should abandon all interruption marketing efforts because they can have a place for some businesses, but even those businesses should consider a shift in their marketing budgets to more inbound marketing strategies. There are however some interruption marketing tactics that should be forgotten as they are a waste of effort, money, and they flat out annoy the consumers you're trying to attract.
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Getting a new website is an exciting thing! But what happens to your rankings in Google, Bing, and other search engines after you launch that new website?
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We've been doing our best in trying to motivate you blog and blog frequently. Not creating junk content just to have more content, but content that your readers or potential readers will find useful. For any industry, any service type, any business, and so on, there are endless things to blog about that useful. Yes, I'll repeat that. There are endless things for you to blog about and they don't have to be fluff. If you need a push to help get those creative juices flowing, try Quora to help think of blog post topics that will be useful to someone.
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If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
