INBOUND MARKETING BLOG

How I Tackled the Google AdWords Certification And Survived (+ Tips)

• By protocol 80

How To Increase Website Traffic With a HubSpot Inbound Marketing Cert

• By protocol 80

I transitioned to marketing at protocol 80, Inc. from a parallel universe: journalism. For a long time, I was a newspaper writer and digital communicator covering local politics, crime, education, and interesting features. My style now is inbound marketing, where content is king and our B2B client companies rule. In this universe, I’m a part of helping our clients (and ourselves) increase website traffic and drive sales leads through creating and promoting remarkable online content.

How Social Media Can Increase Your Website Traffic

• By protocol 80

If you’ve ever asked yourself or members of your team, ‘How can we get more website visitors?,’ you’re not alone. In fact, increasing website traffic is often a main problem. And one of your solutions can be social media.

How to Get More Leads by Triggering Buyer Emotions

• By protocol 80

Anyone with a kid knows the scene well. You’re at the mall, and your son or daughter absolutely has to have that thing ... that very expensive thing.

Do my buyers fit the inbound marketing model?

• By protocol 80

I remember having a hard time explaining to my 80-year-old father (an all-around smart, mentally with-it guy) what I do as an inbound marketing writer. “Bond marketing?” he asked, excited like a dog waiting for someone to throw a tennis ball, thanks to his fascination with the stock market and wealth management.

Do I need to redesign my website for inbound marketing to work?

• By protocol 80

You’ve jumped into the inbound marketing world. A logical question is probably burning through your head: “Should I redesign my website?” Well, that depends.

How to Avoid Spending All of Your Time With Your Inbound Marketing Agency

• By protocol 80

How Much of My Time Will an Inbound Marketing Agency Need?

• By protocol 80

As an inbound marketing agency, this is a question we receive often. It comes up almost every time we’re hired, and we get it. You need to know how much time to give up each week so we can do our job for you.

Where Are Your B2B Prospects Hiding?

• By protocol 80

When was the last time you used your smartphone to look something up online? My guess would be today. Am I right?

3 Ways to Improve Marketing Performance With Your Executive Superpowers

• By protocol 80

Q: Why do we do things like: Automate manufacturing processes Replace manual labor with machinery Use a calculator instead of long-form division Train our dogs to fetch beer so we don't have to get off the couch?