INBOUND MARKETING BLOG

Inbound 2017: Be a Friend (and Seal the Deal) with Inbound Sales

• By protocol 80

Like an old friend, Josh Curcio reached out to say “hey” to a lead. Josh knew 2 things: that the prospect, a sales director at a company he last spoke to 7 years prior, enjoys mountain biking and that the company was recently was in the news because of a video about the company that appeared on Facebook.

Inbound 2017: What the Heck is a T-shirt Bakery?

• By protocol 80

Tick-tock, tick-tock. That’s my awesome clock. It’s excitedly counting down to Inbound 2017, my very first marketing conference experience, Sept. 25-28 in Boston. Looking for inspiration? Let’s celebrate the entrepreneurial spirit. That spirit built the inbound marketing methodology. It built this great inbound marketing agency. It built the following 3 success stories I’m absolutely stoked to hear at Inbound.

Inbound 2017: Conversion Lessons from Tinder and HubSpot

• By protocol 80

INBOUND 2017 is an event that celebrates the human, helpful side of the business. It’s full of inspiration, education, and connections you need to grow and transform your business (so I’ve read and heard).

What Makes a Content Marketing Strategy Successful AND Fun?

• By protocol 80

Do you like clowns? I do. Truth be told, I work with a guy (above) who’s worked on the side as a birthday clown.

What Is B2B Branding and Why Do Businesses Need It?

• By protocol 80

Apple (IBM) was recently named the world’s second most valuable B2B brand. And the start of Apple’s branding began in a 1984 Superbowl advertisement.

How to Give Your Manufacturing Marketing a Much-Needed Facelift

• By protocol 80

Manufacturing marketing isn't pretty. Not because it's old-fashioned. No, old things can certainly be beautiful. The problem is it's butt ugly, with a personality to match.

12 Questions to Ask a Potential Inbound Marketing Services Provider

• By protocol 80

When searching for inbound marketing services, you should have one main question on your mind:

4 Steps To Increase Brand Awareness (For Cost-Conscious Humans)

• By protocol 80

Consider the digital realm your highway to success. You absolutely MUST build brand awareness online for your B2B company to thrive.

How I Tackled the Google AdWords Certification And Survived (+ Tips)

• By protocol 80

How To Increase Website Traffic With a HubSpot Inbound Marketing Cert

• By protocol 80

I transitioned to marketing at protocol 80, Inc. from a parallel universe: journalism. For a long time, I was a newspaper writer and digital communicator covering local politics, crime, education, and interesting features. My style now is inbound marketing, where content is king and our B2B client companies rule. In this universe, I’m a part of helping our clients (and ourselves) increase website traffic and drive sales leads through creating and promoting remarkable online content.