INBOUND MARKETING BLOG

Social Media Marketing in B2B: Create Posts That Drive Leads

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4 Steps to B2B Networking Using LinkedIn

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LinkedIn used to have a reputation of housing recent college graduates begging for a job. But now, businesses have noticed it has evolved into a networking empire where leaders in all industries are engaging in world-changing conversations.

7 Tips for Location-Based Trade Show Advertising with Google Ads

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How do you promote your business at a trade show? Aside from attention-grabbing booth setups, you can reach attendees via their mobile devices with highly targeted Google Ads.

6 Databox Alternatives: Marketing Dashboards & Reporting Tools

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If you work in digital marketing, you’ve heard of Databox. Maybe you’ve even used Databox. It’s a pretty neat online marketing analytics tool - convenient, timely, interactive, and groundbreaking in many ways. However, it’s not the best option for all businesses.

How to Re-Engage Trade Show Leads After the Show

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Lead generation is an essential element to every trade show. If you’re spending the time and resources to attend the trade show, you’re going to want to re-engage with potential leads after. First things first — segment your leads appropriately before following up. Not all trade show leads should be treated the same. Once you have a list of all of your potential leads from the show, you can segment them and determine how to get in contact with each lead. Once you’re back in the office, take the time to reach out to all the trade show leads you made connections with. The frequency is completely up to you, but remember — don’t be too pushy. Reach out the first week after the trade show, and then continue to keep in contact as much as you see fit.

Types of HubSpot Custom Reports and How to Create Them

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HubSpot’s reporting tools and custom reports give you the flexibility to see all of your data in one place. Making it easier than ever to make data-driven decisions.

The 5 P's of a Successful Manufacturing Marketing Strategy

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What does every successful marketing strategy have in common? Look closely and you'll find these 5 traits in every aspect of the campaign:

6 Social Media Tips to Promote Manufacturing Trade Shows

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Create Pre-Show Buzz with Hashtags Post Behind-The-Scenes Teaser Videos Add & Promote a New Landing Page Live Stream During the Event Record Customer Testimonials Connect & Follow-Up Integrating social media marketing into your trade show presence is incredibly important to promote your manufacturing business. If you want to know a little bit more about each of these tips, keep reading below.

Trade Show Marketing and Performance Survey for Manufacturers

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Take Our Survey! Do you want to win a $250 gift card? Are you a manufacturer? Have you gone to a trade show in your manufacturing field? Do you have 5 minutes to spare?

Evaluate Your B2B Brand Awareness Strategy With These 4 Metrics

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If a member of your team asked you how to measure brand awareness, what would you say?