How Much of My Time Will an Inbound Marketing Agency Need?

Renee Witko

giphy (12).gif

As an inbound marketing agency, this is a question we receive often. It comes up almost every time we’re hired, and we get it. You need to know how much time to give up each week so we can do our job for you.

Inbound marketing is more than an advertising campaign. It’s a partnership between us. Our time, expertise, and efforts are committed to meeting your goals. If you fail, we fail. If you succeed, we succeed.

Initial Time Investment for Your Inbound Marketing Agency

Our initial conversations are crucial for us to learn about your business. You have more knowledge about it than we could ever learn through our own research.  In the beginning, we conduct workshops to understand your buyer.

  • Quick strategy overview - 1 hour
  • Buyer persona workshop - 2 hours per persona
  • Buyer persona interviews - 15-20 minutes per interviewee
  • Buyer’s journey workshop - 2 hours per persona
  • Content mapping session - 1 hour per persona
  • Gameplan review - 45 minutes

These workshops  help us create relevant content to reach your buyers. They’re the foundation of your inbound marketing strategy, and ultimately success.

After our initial workshops, we’ll  require some basic things from you on a regular basis.

  • Regular communication to discuss direction and progress
  • Approval of blog posts, premium offers, social posts, and other content
  • Inform us of future events, conferences, or trade shows

These items are crucial for us to get results for you.

How Much Time Is Required on an Ongoing Basis?

On average, our clients spend 1-2 hours per week working with us. This varies by how involved they want to be in the process and how frequently they want to check in.

  • 30 minutes on strategy and progress reports
  • 1 hour reviewing content
  • 30 minutes on other items that may come up

 business growth 8 steps to improve marketing performance

VIEW MORE STORIES IN Buyer Persona, B2B, Buyer's Journey, Inbound Marketing

More Interesting Reads

Increase Brand Awareness by Feeding Your Blog a Well-Rounded Diet

In the filthy, weedy backyard that is the internet, growing a beautiful blog is key in your company’s quest to increase brand awareness. If you’re still thinking, “Do I really need to start a blog?”...Read more

Inbound 2017 - The 3 Sessions We're Most Looking Forward To -- Josh C. Edition

The annual Inbound conference is awesome for a variety of reasons. It covers marketing, sales, leadership, culture, growth, and more. There's a ton of great inspiration. The networking...Read more

What Is B2B Branding and Why Do Businesses Need It?

Apple (IBM) was recently named the world’s second most valuable B2B brand. And the start of Apple’s branding began in a 1984 Superbowl advertisement. Since then Apple has been consistent with its...Read more