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November 11

What does Google Instant Preview mean for your website?

This week Google rolled out yet another feature for their search engine called Google Instant Preview, which lets you take a sneak peak at a website before actually visiting it from your list of Google results. There have been extensions for web browsers, such as Mozilla's Firefox, that provided this exact functionality, but now it works across all modern browsers and is supported by Google natively. With that said, you may be asking yourself an important question:

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November 10

Excuses Not to Blog

Inevitably most small businesses that we meet or talk to think of excuses not to blog instead of reasons to blog. Most of these are the same businesses that feel like they should get involved with social media, but only because they hear Facebook and Twitter on TV or from other businesses telling them they should, not because they actually see the value. Needless to say, these businesses are not generally successful at either. Let's take a look at some of the common excuses and why they are wrong.

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November 09

Think Mobile Web - College Students Do

A recent article posted online by eMarketer shares some very interesting data for small business marketers. Their article states that more undergrads have a mobile web device than a desktop computer.

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November 08

Print Magazine Caught Plagiarizing Blog Content

The most common argument print publications have agains the huge success and adoption of blogging is that, in their eyes, blogs lack the professional journalists necessary to properly research unique and creative content. Well, this weekend we had a great example of why that isn't at all the case, as one culinary magazine was actually caught lifting content from blogs without any accreditation.

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October 19

Social Media - To "Get It" You Need To Use It Personally

If I had a nickel for every time we've heard the following statement...

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October 18

Your Website Needs To Be a Workhorse

A common theme we see with small businesses is that they come to us wanting to work on the website, not their web marketing. Anymore, it's just as important to focus on the off-site elements of your website as it is the on-site elements. What I mean by this is that the whole concept of inbound marketing relies heavily on using external tools like Facebook, Twitter, a blog and email marketing to drive traffic to your main website. SEO will get you well on your way, but these other channels are the glue that fills the holes in your lead generation efforts. Lead generation will only happen if your website is a workhorse! You can drive traffic from all walks of the web, but unless your website is the true workhorse that it should be, you won't reap the rewards you have the potential to. To understand what I mean by calling your website a workhorse, ask yourself the following about your site: Do you effectively use Calls to Action throughout your site? Do you have a strategy for capturing ...

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October 15

Inbound Marketing Summit 2010 - Takeaways for Small Businesses Part 4

This is the 4th and final post in my Small Business Takeaways from IMS 2010 series. If you missed the first 3 posts in this series, check them out below:

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October 14

Inbound Marketing Summit 2010 - Takeaways for Small Businesses Part 3

If you haven't already, I highly recommend that you check out my previous two posts on IMS 2010 Takeaways for Small Businesses:

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October 13

Inbound Marketing Summit 2010 - Takeaways for Small Businesses Part 2

If you haven't read my previous post (Part 1) on the Inbound Marketing Summit 2010 as it relates to small businesses, check it out before reading this post. Part 2 will make more sense having read Part 1.

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October 12

Inbound Marketing Summit 2010 - Takeaways for Small Businesses Part 1

Last week, Josh and I had the opportunity to attend the Inbound Marketing Summit at Gillette Stadium in Foxboro, Massachusetts. Home of the New England Patriots, though they were never there. The speakers included many of the bloggers, twitter handles and marketing experts that we follow regularly such as: HubSpot Brian Halligan Dharmesh Shah John Jantsch Rand Fishkin It was a jam-packed 2 day conference where we mingled with industry experts, and huge marketing agency executives to absorb as much knowledge as possible for application to our small business marketing clients. Over the next few days, I want to share what I feel are the biggest takeaway messages from the conference as it applies to Small Business marketing. What the Heck Is Inbound Marketing You might be wondering what the heck inbound marketing is, especially if you are a small business owner or marketer. The notion of inbound marketing takes traditional (outbound) marketing where you publish ads, run a radio ...

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How to Audit your Online Marketing

If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?

Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.

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