• Address: PO BOX 334, 32 LAFAYETTE AVE., LEWIS RUN, PA 16738
    • Call Anytime: 1-814-596-0020

Most Auto Dealer Websites are Terrible

Sorry about the harsh statement…but in my opinion very true. I am not talking about the design elements of the site, because some of the designs are quite good. I am speaking of usability, updating capabilities and SEO friendliness. Car dealerships are still playing by the old game of, we just need to get these people through our doors and then we can sell. This is no longer the case…WE LIVE IN AN ONLINE WORLD. The majority of wise car shoppers are going to do most of the research and decision making before they leave the house.

Read more

Social Media Management Solutions

Looking for a solution to manage your social media accounts? While there are many and we weren’t able to test each one, we did test a few so you don’t have to.

Read more

Microsoft Re-Enters the Tablet Market

Tablet computing has been the buzzword among hardware manufacturers and software developers since the first credible Apple tablet rumors came to light at the end of last year. Now it seems like you can’t turn around without a new tablet prototype being featured in an Engadget article, but many folks are quick to forget that tablet computers have been around for years. Ten years ago Bill Gates stood on-stage at the Consumer Electronics Show and demonstrated the benefits of using tablet devices, and since then Microsoft has run Windows on countless tablet PCs. Despite that the tech industry’s perception of what a tablet should be has changed drastically in the past year, and there are rumblings coming from Redmond about a new tablet offering from Microsoft.

Read more
July 12

Personal Facebook Responsibility and Safety

There is a lot of talk about what employers need to do to keep them ‘safe’ from the social media world. But what about individuals? I see a lot of Facebook updates and pictures and it seems as though people don’t understand the implications that can occur from some of them. What you post on these sites lives somewhere whether you delete it from your own account or not, so it is important to think before posting. What can you do to keep yourself and family safe?

Read more

3 Things to Consider When Developing for Mobile

There’s no question that development for mobile is exploding because consumption of mobile content is growing tremendously. Although there are some challenges to developing for mobile, some of which I outlined in my last post, there is still an enormous opportunity in mobile.

Read more

Mobile Software and the Cloud: Will History Repeat Itself?

If you haven’t picked up on the massive growth in mobile device usage (cell phones, smart phones, tablets, netbooks, etc…) in the past couple of years, I would like to welcome you back from the rock you’ve been living under! You’ve no doubt seen the influx of teens through senior citizens with their faces buried in their mobile devices. With smart phones becoming so prevalent, it’s becoming easier to do just about anything you can do on your computer, right from your phone.

Read more

LocalEdge SEO...or Not Quite SEO?

The former Talking Phonebook has put a lot of marketing dollars into their latest identity, LocalEdge. I assume they moved away from having the word “phonebook” in their name because who uses a phonebook anymore? The new LocalEdge sales people make their rounds relying heavily on the words SEO and social media. They give free seminars about the subject, but these just end up being another sales pitch. See below from a local chamber newsletter:

Read more

Bidding on Multiple Match Types in Adwords

There has been debate for some time now regarding whether or not bidding on multiple match types for the same keyword is an effective strategy or not. An example would be purchasing:

Read more

WWDC 2010 – Thoughts on Apple’s iPhone 4

Earlier today Steve Jobs officially debuted the latest version of the iPhone during a kickoff keynote for Apple’s Worldwide Developers Conference. If you had followed any of the coverage related to Gizmodo’s early leak of the iPhone 4’s hardware this announcement wasn’t exactly a shocker, but there were some cool new hardware and software features that make Apple’s redesigned mobile device pretty enticing.

Read more