INBOUND MARKETING BLOG

5 Reasons You Should Be Using 2D Barcodes

• By protocol 80

Targeting Teens? You Need to Use SMS!

• By protocol 80

If you have a teenage child or know one, you know that their noses are always in their phones. Just walk by a high school when it lets out and watch the those little txters in action.

Link Graph vs. Social Graph: Part 2

• By protocol 80

How Could the Social Graph Work? Last time we covered linking and how the search engines use linking to understand more about your website; both from a “popularity” perspective and content perspective. So how would a social graph compare and will it take over the link graph? Although I cannot answer these questions 100% because I do not have insider knowledge from the search engines…I do have ideas of how it may work.

Diaspora: The Privacy-Aware Facebook Alternative

• By protocol 80

Mark Zuckerberg Details Privacy Settings

Link Graph vs. Social Graph: Part 1

• By protocol 80

Understanding Links How often do you hear, SEO is all about linking (aside from good content of course). I hear this all the time from clients, they understand they need links to their site, but do they know why? Furthermore, what role will links play when if search engines fully adopt the social graph? I for one am not very fond of the “act” of link building. I find it to be tedious, stressful and mind-numbing. But, I do not think it will go away completely.

Putting Adobe Flash and HTML5 Video to the Test

• By protocol 80

This debate has been all-the-rage in the tech community as of late: who will win the online streaming video wars, Adobe’s Flash or the new HTML5-based video codecs such as h.264 or WebM. Both platforms have their own benefits and weaknesses depending on your opinion, including open/closed platforms, whether the format is secure or not and most importantly the performance of the technology. With the explosion of mobile computing devices we’ve seen in the past couple of years via smartphones, and now considering the success of tablet computers such as Apple’s iPad, a fierce debate has been waged over whether Flash is stable or streamlined enough to function on these devices. Apple’s CEO Steve Jobs posted a public letter on the company’s website in which he lambasted Flash for being buggy, insecure and a resource hog. On the other hand, Google has shown confidence in Flash evidenced by their decision to support it in the latest version of the Android operating system. So who’s right?

Growth in Mobile Coupons, 2D Barcodes, and Tags

• By protocol 80

While the technology is not new, mobile QR codes (2D Barcodes), Microsoft Tag codes, and mobile coupons have grown tremendously in popularity for marketing to mobile. There are several advantages to this type of technology from a marketing perspective. We’ll explain the differences and talk about the benefits today.

Mobile Handset Popularity

• By protocol 80

Have you checked your phone for a text message/status update/tweet/email in the past 10 minutes? If not, are you getting jittery with anxiety and reaching for your phone now? This seems to be the trend with more and more mobile phone users these days. You can’t do most of those functions on your mom’s standard cell phone!

New Candy in HTML5

• By protocol 80

With all of the headlines surrounding flash versus HTML5 lately, I thought I’d take a moment to share some of the changes in HTML5. For the most part, I think most people will tell you that there’s still a place for flash, but it may be smaller. I’m not really interested in that debate as much as I am the overall changes that come with HTML5, so let’s dig in.

Are You Effectively Tracking ROI?

• By protocol 80

Most website or business owners do not have a problem tracking standard web metrics such as visits, orders, click-through-rate, unique visitors, etc. Whether it comes to paid search or SEO, it may be more beneficial for you to dig deeper for more useful metrics. According to a post at eMarketer, only 53% of respondents believe that ROI is very important. I was surprised by this number because understanding ROI can completely change your marketing strategies. Simply looking and orders and cost, you are not fully understanding your total investment.