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February 28

How to Record, Edit, & Share Videos with Vidyard

Did you know almost 80% of all internet traffic is video streaming? In 2020, your potential customers prefer watching video content over reading your sales emails or your web page.

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January 13

Where to Find Licensed Music for Videos

Whether it’s a background groove or a raving bass drop, music will make your video better. The trending track of the week would work beautifully but the cost to use it legally will blow your budget. So I did some research on music licensing services and libraries geared for video. These services sell synchronization licenses to use their catalog of music in videos. The licenses vary depending on the service so I’ll breakdown the differences.

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December 04

Ben Baker on Leadership, Communication & the Cost of Losing Employees

Ben Baker wants to eliminate the term "manager". In our interview, he discusses how open communication is needed to retain, engage, and grow your organization's future leaders. He stresses how your company culture has to go beyond your mission statement for this communication to take place.

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November 04

Manufacturing Video Production: 7 Camera Settings You Should Know

A camera is difficult to navigate for beginners. It’s understandable why many new video producers choose to stay on the Auto setting. It’s a bright green “A” among a layout of strange symbols and controls.

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December 14

Do You Create Enough Evergreen Content and Topical Content?

A mix of evergreen and topical content is essential for a successful marketing strategy. This video explains why you need to create both and what ratio to start with.

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December 07

Generating Leads with Gated Content

Find out more about your site's visitors with gated content. The more you know, the easier it will be to engage with them and convert them into customers.

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December 03

How to Add Holiday Hours to Your Google My Business Profile

Are you closing up shop for a holiday getaway? Maybe you’re extending your hours to capitalize on holiday spending! Either way, adding special holiday hours to your Google My Business profile is a quick and easy way to let your customers know when you're open during the holiday season. This walk through takes you step by step, with helpful hints along the way.

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November 16

How Do You Remarket Your Content?

If your website is drawing traffic, but your leads are few and far between, I recommend developing a remarketing plan.

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November 15

How Do Pillar Pages Attract Customers?

Pillar pages, as they name implies, are a crucial component to an effective inbound marketing strategy. This post explains why!

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November 13

How To Write an Optimized YouTube Video Description

You’ve finished a beautiful new video and you’re ready to share it with the masses on YouTube. If you’re like me, this is when your workflow is derailed by a daunting blank “description” box. So I’m getting you back on track with some tips and best practices for getting the most from your video’s description.

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