Inbound Marketing for Manufacturers Blog

Did you know almost 80% of all internet traffic is video streaming? In 2020, your potential customers prefer watching video content over reading your sales emails or your web page.

Whether it’s a background groove or a raving bass drop, music will make your video better. The trending track of the week would work beautifully but the cost to use it legally will blow your budget. So I did some research on music licensing services and libraries geared for video. These services sell  synchronization licenses to use their catalog of music in videos. The licenses vary depending on the service so I’ll breakdown the differences.

Ben Baker wants to eliminate the term "manager".

In our interview, he discusses how open communication is needed to retain, engage, and grow your organization's future leaders. He stresses how your company culture has to go beyond your mission statement for this communication to take place. 

A camera is difficult to navigate for beginners. It’s understandable why many new video producers choose to stay on the Auto setting. It’s a bright green “A” among a layout of strange symbols and controls. 

A mix of evergreen and topical content is essential for a successful marketing strategy. This video explains why you need to create both and what ratio to start with.

Find out more about your site's visitors with gated content. The more you know, the easier it will be to engage with them and convert them into customers.

Are you closing up shop for a holiday getaway? Maybe you’re extending your hours to capitalize on holiday spending! Either way, adding special holiday hours to your Google My Business profile is a quick and easy way to let your customers know when you're open during the holiday season. This walk through takes you step by step, with helpful hints along the way.

If your website is drawing traffic, but your leads are few and far between, I recommend developing a remarketing plan.

Pillar pages, as they name implies, are a crucial component to an effective inbound marketing strategy. This post explains why!

You’ve finished a beautiful new video and you’re ready to share it with the masses on YouTube.
If you’re like me, this is when your workflow is derailed by a daunting blank “description” box.

So I’m getting you back on track with some tips and best practices for getting the most from your video’s description.