A mix of evergreen and topical content is essential for a successful marketing strategy. This video explains why you need to create both and what ratio to start with.

Find out more about your site's visitors with gated content. The more you know, the easier it will be to engage with them and convert them into customers.

Are you closing up shop for a holiday getaway? Maybe you’re extending your hours to capitalize on holiday spending! Either way, adding special holiday hours to your Google My Business profile is a quick and easy way to let your customers know when you're open during the holiday season. This walk through takes you step by step, with helpful hints along the way.

If your website is drawing traffic, but your leads are few and far between, I recommend developing a remarketing plan.

Pillar pages, as they name implies, are a crucial component to an effective inbound marketing strategy. This post explains why!

You’ve finished a beautiful new video and you’re ready to share it with the masses on YouTube.
If you’re like me, this is when your workflow is derailed by a daunting blank “description” box.

So I’m getting you back on track with some tips and best practices for getting the most from your video’s description.