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Savvy Saving Secrets: Guide to Snagging a HubSpot Discount


Have you been considering using HubSpot to boost your business, but aren’t sure if it’ll fit into your already stretched marketing budget

Trust us, you’re not alone.

Whether you’re a startup or a well-established enterprise, choosing the right business tools can be tricky. You need top-notch resources, but you also have to keep an eye on your budget

What if you could have the best of both worlds?

Our goal is to help you make the most of HubSpot without straining your finances. So, if you’re ready to take your business to the next level with HubSpot, but want to keep your wallet happy too, stick around. We’re going to show you how to nab the best deals and discounts.

Let’s jump in and find out to make HubSpot work for you, for less!

Ways to Score a HubSpot Pricing Discount

Here are the top 4 ways to earn your business a HubSpot pricing discount:

  1. Capitalize on the Standard HubSpot Discount
  2. Leverage HubSpot’s Startup Program
  3. Take Advantage of HubSpot’s Nonprofit Program
  4. Work with a HubSpot Solutions Partner

Capitalize on the Standard HubSpot Discount

This 10% discount is available to virtually anyone who is looking to use HubSpot. It typically applies to the most popular suite of products and requires annual payment terms - meaning you have to pay the entire yearly amount upfront.

HubSpot Discount-1

Check their current offers for the latest pricing.

Leverage HubSpot's Startup Program

If your business is in an early-stage startup, you may be eligible for HubSpot’s Startup Program. This program offers qualifying startups a substantial discount on HubSpot’s Growth Suite, which includes tools for marketing, sales, and customer service.       

To be eligible for HubSpot’s Startup Program, your startup must be associated with a HubSpot partner, and meet the following funding criteria:

  1. Startups with under 2 million in funding are eligible for up to 90% off HubSpot software in your first year, 50% off the second year, and 25% off thereafter.
  2. Startups that have raised over $2 million in named funding up to and including Series A, are eligible for up to 50% off the first year, and 25% after that.
  3. Startups in an entrepreneurial organization are eligible for 30% off the first year, and 15% thereafter.

Does this HubSpot marketing discount for startups sound like a good fit for your business? Click here for more information and to apply.

Take Advantage of HubSpot's Nonprofit Program

Nonprofit organizations can also benefit from HubSpot’s generosity through their Nonprofit Discount Program. Eligible nonprofits can receive a 40% discount, which can be a considerable saving for organizations with limited budgets. 

Along with the significant discount, your nonprofit can also receive access to premium-level software, nonprofit-friendly onboarding, and 1000+ integrations.

To qualify, your nonprofit must:

  • Be located and registered as a nonprofit in North America, New Zealand, or Australia
  • Sign up for a 1-year contract
  • Be a new HubSpot customer
  • Meet all other additional requirements, as outlined here.

Think your nonprofit would benefit from all HubSpot has to offer? Click here for more information and to talk to a sales representative.

Customize Services with Hubs, Bundles, Tiers, and Terms

Let’s think of the process of identifying and negotiating HubSpot discounts like assembling a custom-built vehicle. Here’s a swift breakdown of the terms:custom cars

Hubs - Consider these as the vehicle types; sedans, SUVs, pickup trucks, or sports cars. Each type serves a different purpose, just as HubSpot’s services are divided into different functions like marketing, sales, customer service, and so on.

Bundles - Imagine these as the vehicle packages; a basic car with air conditioning and power windows, or a luxury package with heated leather seats and a sunroof. HubSpot has predefined bundles, but you also have the liberty to customize your own.

Tiers - Picture these as the performance levels; economy, touring, sports, or performance. Similarly, HubSpot’s service tiers include free, starter, professional, and enterprise.

Terms - Visualize these as your financing options; paying in cash, monthly installments, or longer-term financing. In the HubSpot scenario, terms can refer to payment schedules (monthly, quarterly, semi-annual) or contract length (1-2 years or more).

In the end, you can use a combination of one, two, three, or all four of these aspects to configure your service package in a way that best aligns with your needs. HubSpot values when you invest more deeply into their suite of products and is usually more willing to offer attractive discounts. 

Naturally, the scale of your commitment has a significant impact. For instance, if you’re signing up for an Enterprise bundle or the Marketing Professional Hub for two years, you’ll be better positioned to negotiate larger discounts

Work with a HubSpot Solutions Partner

Teaming up with a certified HubSpot Solutions Partner can be your magic carpet ride to an insider’s advantage. A HubSpot partner agency can become your compass, guiding you toward the HubSpot license that best aligns with your needs, and acting as your advocate in securing the best possible deal

partnershipHaving a close-knit relationship with HubSpot, these partners often work hand-in-hand with the sales team. Over time, this synergy between agencies and sales representatives cultivates robust relationships that can play to your advantage in securing a superior bargain.

As an additional bonus, aligning with a partner can make the usual onboarding fee vanish into thin air, as long as the partner agency undertakes your onboarding. Depending on your retainer, this might translate into a significant one-time saving, making this collaboration a sweet deal you wouldn’t want to miss.

Sealing the Deal: Securing Your HubSpot Discount

balanceIn the realm of digital marketing, finding a solution that balances efficiency with cost-balanceeffectiveness is a golden goal for any business. With the strategies outlined above, from bundling HubSpot’s services to partnering with a certified HubSpot Solutions Partner, you have a roadmap to maximize your HubSpot investment.

Remember, it’s not only about saving money; it’s about selecting and customizing the right tools that will propel your business forward. With these insights, you’re now equipped to dive into the HubSpot ecosystem, not just as a customer, but as a well-informed negotiator, ready to secure those coveted discounts and streamline your business for success.

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