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What is Spezify and How Can it Help My Marketing Efforts?

Have you tried the ‘inspired search’ engine, Spezify? Don’t worry, I hadn’t either until the other day. Spezify gathers their information from all media types and displays the results in a unique way. I don’t see Spezify as the next big thing in search…but it is pretty cool. It’s like taking universal search to the max. If you have a couple free minutes, check out the somewhat visually appealing, but not that extremely useful search engine, Spezify.

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Get Control of Your Website

Do you know for sure that you have control of your website? What I mean by this is, do you have the login information for your domain? As a business owner, you need to be able to say “Yes” without a shred of doubt. If the questions above look more like Greek than English, please read further.

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Bing and Yahoo! Join Forces

A deal between the #2 and #3 search engines was announced today. Microsoft and Yahoo! have agreed to a 10 year deal, hoping to compete with search giant, Google. Some of the details about of the deal are:

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Is Baidu China’s Google?

According to a post at the Marketing Pilgrim, Baidu is experiencing great success as a search engine in China. Baidu currently holds 64.5% of the Chinese market, up from 62.3%, according to Bernstein & Co. It will be very interesting to watch these numbers over the next several years as more of the population gains internet access. Recent reports show that only about 13.4% of the Chinese population has access to the Internet…while only an an astonishing 5% of the Chinese Internet population uses the Internet from work.

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5 Tips for Stronger Passwords

How secure are your passwords? I know…its much easier to remember a password if it is simply the name of your first born or your favorite dog, but it is too easy to guess. This not only occurs for personal passwords, but many businesses don’t urge their employees to have strong passwords either. For example, I worked for a Real Estate Title Service company awhile back where sensitive information was stored on a daily basis. Yes, they took the proper steps in destroying their paper, but the passwords for each employee were not regulated. I am not saying they didn’t have security measures in place, but this is one area where they lacked. Employees designated their own passwords which had to be changed every couple of months. But, there were no specifications set for the passwords. It was easy for an employee to make their password as simple as their first name and year they were born. You may as well not have a password if it is not strong. Here are a 5 tips for stronger passwords.

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What Happens to Online Information when Someone Passes Away?

Online life after death is probably not something thought about by most people. Although, with the amount of information people are volunteering to put online these days, it certainly should be. I personally have several bills paid automatically online, shop for nearly everything with PayPal, have several social media profiles lingering about, and even have my phone data backed up online which includes many email addresses and phone numbers. Most of these types of websites don’t account for what happens to your information once you pass away…and probably will not even know when that unfortunate, yet inevitable, event happens.

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Google Chrome OS

I thought everyone should end their Friday with a chuckle..

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Search and Social Relationship

People are always asking how search relates to social. Bing announced that they are going to show actual tweets in search engine results. They are going to start off small, only showing tweets of about a few thousand Twitter users. They are considered the most prominent and prolific users of Twitter.

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How Bing and Google Compare in Relation to SEO and SEM

I am sure at this point many people have already developed their own opinions of bing and how it compares to Google. But, how do bing and Google compare in terms of search? I how found many differences so far and also talked to other people in the search industry who have shared their opinions.

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Bing Versus Google – Side By Side

Which search engine do you use? Raise your hand if you didn’t say Google. I’d be surprised if more than 5% of you raised your hands. Even with the default engine in Internet Explorer being Live, many people change it to Google. Microsoft has been hard at work trying to outdo the search giant and recently launched Bing.com. I truthfully haven’t used it at all since it’s launch, but came across a website that will let me test out whether or not I should consider switching:

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How to Audit your Online Marketing

If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?

Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.

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