Inbound Marketing Blog by protocol 80 (31)

5 Strategies for Marketers Working From Home

By Christopher Michel

With COVID-19, or the coronavirus, disrupting our lives and businesses, many of us are now finding ourselves in uncharted territory -- working from home.

March 20

Manufacturing Growth Amidst A Global Pandemic: Actionable Insight

By Josh Curcio

We're not even through Q1 2020 and life has already thrown us a major curveball. Now, we find ourselves smack dab in the middle of a global pandemic, and it’s impacting our health, mental state, and economy. Even worse, we don't know what next month holds… or heck, even later today.

March 16

8 Trends Healthcare Technology Marketers Should Care About

By protocol 80

If you’re a healthcare technology marketer it’s vital that you stay current with the way buyers consume information and make buying decisions. Here’s our take on some of the latest trends in healthcare technology marketing that you should care about.

March 16

Healthcare Technology Marketing: Applying the Inbound Funnel

By protocol 80

The inbound marketing methodology typically follows a funnel with three stages: awareness, consideration, and decision. Each stage of the funnel represents a different position in a healthcare technology buyer's buying process. Inbound marketers use this information to cater their content to their buyer's needs at each stage. Utilizing the inbound funnel is an opportunity to set yourself apart from your competitors by tailoring your marketing strategy to your buyers’ needs and developing a connection as a trusted resource and industry thought leader.

February 28

How to Record, Edit, & Share Videos with Vidyard

By Ryan Daughenbaugh

Did you know almost 80% of all internet traffic is video streaming? In 2020, your potential customers prefer watching video content over reading your sales emails or your web page.

February 25

How to Create an SEO Strategy to Help You Rank Higher on Google

By protocol 80

Ranking in Google is all about relevance of content to search intent and helpfulness of content to the user. If your website or your content are lacking either one of these, it's simply not optimized.