Healthcare Technology SEO: 5 Tips For A Successful Campaign
In recent years, Google has been making massive changes to their search algorithms, shaking up rankings in industry after industry.
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July 08
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June 25
Generating Leads When Healthcare Tech Trade Shows are Canceled
Trade show cancellations caused by the COVID-19 pandemic have already put a big dent in this year’s lead generation and sales for many medical device and medical software companies.
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June 01
Developing an Inbound Marketing Plan for Healthcare Tech
The buyer's journey represents the process a prospect goes through to become a satisfied customer. An almost universal concept, anybody considering a new product or service has gone down this road.
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May 21
6 HubSpot CRM Features You Probably Didn’t Know About
The HubSpot CRM can be most likened to an onion; tons of layers to peel back and discover, and almost endless uses in recipes (in this analogy, recipes = marketing / sales strategies).
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May 11
Engaging Leads Through Marketing Automation in Healthcare Technology
Marketing automation has become a favorite tool among marketers. Almost 50% of all companies use marketing automation as part of their digital marketing strategy to nurture leads.
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April 27
5 Steps to Building Brand Voice in Healthcare Tech
What your company says and how it says it are extremely important as you engage with prospects. If you’re not “speaking” to them in a way that’s actually representative of your company and who it is, you run the risk of confusing and disappointing them.
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April 20
10 Digital Marketing Metrics Healthcare Tech Marketers Should Watch
Digital marketing can be a complicated animal.
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April 13
Content That Matters in Healthcare Tech Marketing
With the right content, your company can be part of a prospect’s buyer’s journey at any stage, providing them with the information they need when they need it. The right content keeps prospects engaged and coming back to learn more.
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April 06
20 Buyer's Journey Statistics to Aid a Successful Marketing Strategy
The buyer's journey is the research and decision-making process a buyer goes through to become aware of, consider and evaluate, and decide to purchase a new product or service.
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March 23
Increase Brand Awareness for Healthcare Tech Using Inbound Marketing
Let’s start off by answering a basic question: what is inbound marketing?
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How to Audit your Online Marketing
If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
