INBOUND MARKETING BLOG

Healthcare Technology Marketing: Applying the Inbound Funnel

• By protocol 80

The inbound marketing methodology typically follows a funnel with three stages: awareness, consideration, and decision. Each stage of the funnel represents a different position in a healthcare technology buyer's buying process. Inbound marketers use this information to cater their content to their buyer's needs at each stage. Utilizing the inbound funnel is an opportunity to set yourself apart from your competitors by tailoring your marketing strategy to your buyers’ needs and developing a connection as a trusted resource and industry thought leader.

How to Record, Edit, & Share Videos with Vidyard

• By Ryan Daughenbaugh

Did you know almost 80% of all internet traffic is video streaming? In 2020, your potential customers prefer watching video content over reading your sales emails or your web page.

How to Create an SEO Strategy to Help You Rank Higher on Google

• By protocol 80

Ranking in Google is all about relevance of content to search intent and helpfulness of content to the user. If your website or your content are lacking either one of these, it's simply not optimized.

What Is High-Quality Website Traffic & How Do I Get More of It?

• By protocol 80

Not all internet traffic is created equal. While traffic quantity is obviously important, traffic quality is what gets you customers.

p80 Earns Prestigious HubSpot Platinum Designation

• By Christopher Michel

protocol 80 (p80) has earned high recognition within its industry.

How to Add a Website to Google Search Console: A Step by Step Guide

• By protocol 80

How to Turn Bad Website Traffic into Quality Leads Using SEO

• By protocol 80

If you are having issues with bad website traffic, that typically means one of two things.

5 Takeaways From Hubspot’s Inbound Certification for the Beginner

• By Christopher Michel

“Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them.” -- HubSpot If you’re new to the world of inbound marketing, you may be wondering what that means to your business and, more importantly, its bottom line.

Where to Find Licensed Music for Videos

• By Ryan Daughenbaugh

Whether it’s a background groove or a raving bass drop, music will make your video better. The trending track of the week would work beautifully but the cost to use it legally will blow your budget. So I did some research on music licensing services and libraries geared for video. These services sell synchronization licenses to use their catalog of music in videos. The licenses vary depending on the service so I’ll breakdown the differences.

Printable Trade Show Planning Timeline Checklist

• By Donny Kemick

Seeing a return on your massive trade show investment comes down to preparation.