10 Digital Marketing Metrics Healthcare Tech Marketers Should Watch
Digital marketing can be a complicated animal.
Read more
April 20
April 13
Content That Matters in Healthcare Tech Marketing
With the right content, your company can be part of a prospect’s buyer’s journey at any stage, providing them with the information they need when they need it. The right content keeps prospects engaged and coming back to learn more.
Read more
April 06
20 Buyer's Journey Statistics to Aid a Successful Marketing Strategy
The buyer's journey is the research and decision-making process a buyer goes through to become aware of, consider and evaluate, and decide to purchase a new product or service.
Read more
March 23
Increase Brand Awareness for Healthcare Tech Using Inbound Marketing
Let’s start off by answering a basic question: what is inbound marketing?
Read more5 Strategies for Marketers Working From Home
With COVID-19, or the coronavirus, disrupting our lives and businesses, many of us are now finding ourselves in uncharted territory -- working from home.
Read more
March 20
Manufacturing Growth Amidst A Global Pandemic: Actionable Insight
We're not even through Q1 2020 and life has already thrown us a major curveball. Now, we find ourselves smack dab in the middle of a global pandemic, and it’s impacting our health, mental state, and economy. Even worse, we don't know what next month holds… or heck, even later today.
Read more
March 16
8 Trends Healthcare Technology Marketers Should Care About
If you’re a healthcare technology marketer it’s vital that you stay current with the way buyers consume information and make buying decisions. Here’s our take on some of the latest trends in healthcare technology marketing that you should care about.
Read more
March 16
Healthcare Technology Marketing: Applying the Inbound Funnel
The inbound marketing methodology typically follows a funnel with three stages: awareness, consideration, and decision. Each stage of the funnel represents a different position in a healthcare technology buyer's buying process. Inbound marketers use this information to cater their content to their buyer's needs at each stage. Utilizing the inbound funnel is an opportunity to set yourself apart from your competitors by tailoring your marketing strategy to your buyers’ needs and developing a connection as a trusted resource and industry thought leader.
Read more
February 28
How to Record, Edit, & Share Videos with Vidyard
Did you know almost 80% of all internet traffic is video streaming? In 2020, your potential customers prefer watching video content over reading your sales emails or your web page.
Read more.jpg)
February 25
How to Create an SEO Strategy to Help You Rank Higher on Google
Ranking in Google is all about relevance of content to search intent and helpfulness of content to the user. If your website or your content are lacking either one of these, it's simply not optimized.
Read more
How to Audit your Online Marketing
If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
