How do you promote your business at a trade show? Aside from attention-grabbing booth setups, you can reach attendees via their mobile devices with highly targeted Google Ads.
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If you work in digital marketing, you’ve heard of Databox. Maybe you’ve even used Databox. It’s a pretty neat online marketing analytics tool - convenient, timely, interactive, and groundbreaking in many ways. However, it’s not the best option for all businesses.
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Do you have an internal marketing team? How about an internal sales and marketing team? Is your "team" or "committee" 1 person?
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Lead generation is an essential element to every trade show. If you’re spending the time and resources to attend the trade show, you’re going to want to re-engage with potential leads after. First things first — segment your leads appropriately before following up. Not all trade show leads should be treated the same. Once you have a list of all of your potential leads from the show, you can segment them and determine how to get in contact with each lead. Once you’re back in the office, take the time to reach out to all the trade show leads you made connections with. The frequency is completely up to you, but remember — don’t be too pushy. Reach out the first week after the trade show, and then continue to keep in contact as much as you see fit.
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HubSpot’s reporting tools and custom reports give you the flexibility to see all of your data in one place. Making it easier than ever to make data-driven decisions.
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Analysis is the most overlooked part of sales and marketing strategies. Knowing what’s working -- and perhaps more importantly, why -- ensures you’re not throwing your money away on crappy campaigns. And what’s a better source of smug satisfaction than a chart showing how great your campaign is performing?
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What does every successful marketing strategy have in common? Look closely and you'll find these 5 traits in every aspect of the campaign:
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Create Pre-Show Buzz with Hashtags Post Behind-The-Scenes Teaser Videos Add & Promote a New Landing Page Live Stream During the Event Record Customer Testimonials Connect & Follow-Up Integrating social media marketing into your trade show presence is incredibly important to promote your manufacturing business. If you want to know a little bit more about each of these tips, keep reading below.
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There is a misconception that email marketing is dead. This couldn’t be further from the truth, especially when it comes to manufacturing marketing emails. The truth is, when email is leveraged properly as a part of a larger trade show strategy, it is one of the most powerful tools for connecting with leads and informing them about how your company, product, or service can help solve their problems. We’ve put together this guide to serve as a general overview for trade show marketing emails -- and the general cadence to follow before, during, and after the trade show to increase your ROI.
Read moreTake Our Survey! Do you want to win a $250 gift card? Are you a manufacturer? Have you gone to a trade show in your manufacturing field? Do you have 5 minutes to spare?
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If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
