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December 15

Blogging Best Practices: Organization Can Cut Your Research Time by 50%

I have a friend over while sitting down to write this. She’s trying to finish her degree in education. Strewn about the coffee table and couch are textbooks and piles of paper she printed at the library - a crazy, disorganized organization. This cluttered scene makes sense only to overly caffeinated college students and old-time movie detectives haphazardly connecting pictures and newspaper articles on the wall with thumbtacks and string. Oh, yeah, she’s doing some online research, too. And this got me thinking about blogging best practices and the role research plays in crafting a well-fed, credible, informative, well-performing blog.

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November 29

How to Point Your Domain to HubSpot with cPanel

Make sure your web content is visible online with this video tutorial on pointing your domain to HubSpot. You can watch the video, or follow along with the step-by-step guide below. Watch Here: https://www.youtube.com/watch?v=Y0kVwW2XKVM Steps to Pointing Your Domain to HubSpot with cPanel If your website hosting has access to cPanel -- as is the case with most hosts like Bluehost, Hostgator, and many others -- and you want to point your site to hubspot, you’ll need to follow these simple steps.

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November 29

How to Point Your Domain to HubSpot with GoDaddy

You want to make sure your web content is visible online, right? Otherwise, what’s the point?

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November 08

Blogging Best Practices: How to Research Your Topic Efficiently

Oh, I get it, believe me. You envisioned sitting down to write a blog post for your business and expertly crafting the words like Charles Dickens toiling under candlelight. You planned on relaxing afterward with a glass of bourbon.

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Is Business Blog Planning the Same Thing as a Content Strategy?

Every business has a business strategy. Yet when it comes to content marketing, many companies either have no strategy or think 10 minutes of blog planning is good enough.

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October 16

The Importance of User Intent for Search Engine Optimization

As a business or organization you understand the importance of generating traffic from search engines (hopefully). To get that traffic you obviously have to show up in search engines when your potential website visitors are searching using related search terms...that's a given. Because most people understand this concept, they have an idea of what keywords they want to rank for. The problem is that people are often wrong, or maybe just headed in a slightly wrong direction. Their keyword lists are often geared around their specific products or services.

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October 05

Blogging Best Practices: Best Places to Lurk Online (for Research)

Congrats! Your marketing agency or department needs you to blog about an obscure piece of health care technology. Or it needs you to sow the seeds of content marketing on elastomer blend vs. photopolymer flexographic printing.

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October 04

How Manufacturers Can Use Content to Reach Prospects (Example)

With so much emphasis on content, content, CONTENT, you may be wondering how manufacturers can use content to reach prospects... Don't worry, you're not alone! Understanding how a manufacturing company can be successful with content is an issue that most modern manufacturing marketers face.

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October 03

What Is Content? Back to Basics with Inbound Marketing 101.

Around here, we talk a lot about inbound marketing and content marketing. We also mention that you need relevant, high-quality content for your marketing efforts to produce results.

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