INBOUND MARKETING BLOG

Inbound 2017: Affordable SEO Tips (Heck, These Are Free)

• By protocol 80

The Importance of User Intent for Search Engine Optimization

• By Josh Curcio

As a business or organization you understand the importance of generating traffic from search engines (hopefully). To get that traffic you obviously have to show up in search engines when your potential website visitors are searching using related search terms...that's a given. Because most people understand this concept, they have an idea of what keywords they want to rank for. The problem is that people are often wrong, or maybe just headed in a slightly wrong direction. Their keyword lists are often geared around their specific products or services.

Blogging Best Practices: Best Places to Lurk Online (for Research)

• By Adam Vosler

Congrats! Your marketing agency or department needs you to blog about an obscure piece of health care technology. Or it needs you to sow the seeds of content marketing on elastomer blend vs. photopolymer flexographic printing.

How Manufacturers Can Use Content to Reach Prospects (Example)

• By Donny Kemick

With so much emphasis on content, content, CONTENT, you may be wondering how manufacturers can use content to reach prospects... Don't worry, you're not alone! Understanding how a manufacturing company can be successful with content is an issue that most modern manufacturing marketers face.

What Is Content? Back to Basics with Inbound Marketing 101.

• By protocol 80

Around here, we talk a lot about inbound marketing and content marketing. We also mention that you need relevant, high-quality content for your marketing efforts to produce results.

5 Easy Ways to Be Kinda Not Bad at Graphic Design for Marketing

• By protocol 80

Who better to do a newbie’s guide to graphic design for marketing than a graphic design newbie? I’m a words dude. Always have been.

Inbound 2017: Be a Friend (and Seal the Deal) with Inbound Sales

• By protocol 80

Like an old friend, Josh Curcio reached out to say “hey” to a lead. Josh knew 2 things: that the prospect, a sales director at a company he last spoke to 7 years prior, enjoys mountain biking and that the company was recently was in the news because of a video about the company that appeared on Facebook.

Inbound 2017: What the Heck is a T-shirt Bakery?

• By protocol 80

Tick-tock, tick-tock. That’s my awesome clock. It’s excitedly counting down to Inbound 2017, my very first marketing conference experience, Sept. 25-28 in Boston. Looking for inspiration? Let’s celebrate the entrepreneurial spirit. That spirit built the inbound marketing methodology. It built this great inbound marketing agency. It built the following 3 success stories I’m absolutely stoked to hear at Inbound.

Copy Tips at INBOUND 17: Be a Storyteller and Still Believe in Science

• By Adam Vosler

Looking over the agenda at INBOUND 2017, I keep coming back to the topics that fascinate the content marketer in me: Storytelling and science. Two different, but equally important aspects of building your brand and providing useful, interesting content. These are the sessions I’m seeking out to get some great copywriting tips come Sept. 25 in Boston.

Inbound 2017: Conversion Lessons from Tinder and HubSpot

• By protocol 80

INBOUND 2017 is an event that celebrates the human, helpful side of the business. It’s full of inspiration, education, and connections you need to grow and transform your business (so I’ve read and heard).