INBOUND MARKETING BLOG

The 3 Biggest Small Business SEO Challenges & How to Overcome Them

• By Donny Kemick

Oh, that coveted "page one, position one" ranking in Google... What small businesses would do to get there...

5 Spook-tacular Halloween Marketing Ideas From Our Favorite Brands

• By protocol 80

Did You Know: Every October, searches for the word "pumpkin" increase by 2000%? That's a 20x increase in keyword activity. Fall is the season of pumpkin. Pumpkin muffins, pumpkin cakes, pumpkin pies, PSLs (that's pumpkin spice lattes for you commoners), not to mention the seeds and carving. Many brands hop on the pumpkin bandwagon to increase brand awareness. Others? Well, others get a little more creative.

How Penguin 4.0 Impacts Small Business SEO

• By Donny Kemick

Google's algorithm update, Penguin 4.0, is all grown up and ready to impact search results. As a small business owner, you need to understand how this will impact your small business SEO strategy.

Holiday Email Marketing Planner: What to Do Each Month [INFOGRAPHIC]

• By protocol 80

The holidays are coming.

B2B Inbound Marketing: Why You Need to Sell Less to Sell More

• By protocol 80

Sometimes, things don't work the way we think they should.

How to Measure the Performance of your B2B Inbound Marketing Campaign

• By protocol 80

Online Marketing Case Study: Results 6 Months vs. 2 Years

• By protocol 80

Many B2B manufacturing companies focus their time and resources on operations, production, and growing the business, often leaving their website as an afterthought. In reality, your website should function as an extension of your team, working around the clock to educate prospects, answer questions, and generate new opportunities. Think about it: Especially nowadays, your company’s website could be the first interaction it has with your company. A confusing user experience, outdated design, or lack of helpful information can quickly drive visitors away. On the other hand, a well-designed website can build trust, showcase expertise, and guide prospects toward becoming customers. So where do you start when it’s time to redesign your manufacturing website? That’s where an inbound marketing agency can help. And that’s why McHone Industries came to us to create a manufacturing marketing strategy centered around a stronger, more effective website experience and content strategy. Keep ...

Simple Doesn't Mean Easy: How to Make Tough Things Less Tough

• By protocol 80

The other day, I was sitting at my computer, thinking about going for a walk. I knew I needed to - I had a little extra for dinner and hadn't moved all day. It was a simple decision to get up, put my sneaks on, and get moving.

A Killer Content Marketing Strategy Needs Two Things

• By protocol 80

I saw a great question on my LinkedIn feed this morning:

Smarketing: Closing the Great B2B Sales and Marketing Divide

• By protocol 80

There’s a great divide between many B2B sales and marketing teams. Generally, the two just don’t seem to like each other - even though their goals are the same.