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June 14

2016 Social Media Trends That Can Drive Inbound Marketing ROI

More CEOs are catching on to the fact that social media is an incredibly powerful marketing resource. It's free (aside from the time spent monitoring and publishing) and creates a direct link between business and customer. If you're dedicated to growing your business (and that includes fortifying it for future trends and troubles) you understand how valuable this free link to your customers truly is. Social media bridges the gap between your website and your buyers' daily lives. It makes you familiar, relatable, and credible - three qualities that can make or break a deal. In short, using social media for your business is a no-brainer in 2016.

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June 13

Using Owned, Earned, & Paid Media for Effective Online Marketing

There are three categories of media that will increase your traffic, leads, and sales: owned media, earned media, and paid media. To optimize your marketing strategy for YOUR business, you need to take advantage of all three types of inbound marketing media.

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June 10

6 15-Minute-or-Less PPC Tricks from a Pay-Per-Click Advertising Agency

If you're doing pay-per-click advertising, you've probably visited the Google AdWords dashboard. It's pretty overwhelming, isn't it? There are so many categories and functions and tabs. Sitting down and slogging through the whole thing at once can take hours, and you just don't have that time to spend. To help you optimize your PPC campaigns AND make good use of your time, we've put together these six quick and easy tips. Each of them won't take more than 15 minutes to complete. That means you can do a little now, do a little later, and start seeing results from your paid advertising. Download this FREE PPC Checklist to assess your campaigns!

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May 31

6 Ways Inbound Marketing Services Help You Further Your Career

You probably knew that inbound marketing is great for your business, but did you know inbound marketing services can benefit you? Whether you're working on climbing the corporate ladder, switching roles, taking over the business, or simply securing your place in the company, inbound marketing can certainly help you achieve your goals.

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May 20

How to Increase ROI with Inbound Marketing

Overall, inbound marketing produces huge results for businesses of all shapes and sizes. According to Weidert Group, inbound marketing costs 61% less than traditional marketing (cold calling, TV ads, radio ads, etc.) but generates 3x as many leads per dollar. More leads for your money - sounds great, right? But, lead gen is only one factor when calculating inbound marketing ROI. We also have to look at traditional sales & marketing metrics, including customer acquisition cost (CAC) and the average lifetime value (LTV) of your customers. Done right, inbound marketing will automatically decrease your CAC and increase your LTV.

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May 13

Free Webinar: Modern Lead Generation for Sales & Marketing (Sign Up Now!)

According to Marketo, MarketingSherpa, eMarketer, and many other sources, "Generating High-Quality Leads" is by far the biggest B2B marketing challenge.

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May 12

Do Inbound Marketing Services Really Work?

You betcha! Inbound marketing services are the answer to changes in buyer behavior and the decline of traditional marketing tactics. What counts as "inbound marketing services"? Website design/redesign/optimization SEO Blogging Content marketing Email marketing Buyer personas & the buyer's journey Lead scoring & nurturing These are the marketing tactics you need if you want to grow your business. A good inbound marketing agency will provide all of these services to complement your business, increase your brand awareness, and produce tangible ROI. Here are 10 examples of businesses who found incredible success by adopting inbound marketing services.

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May 11

How Effective Are Inbound Marketing Services, Really? [Infographic]

We talk about inbound marketing a lot. Like, a lot. How are you supposed to know we're not just blowing smoke up your ass so you'll buy our snake oil?

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May 10

Do You Need a Pay Per Click Advertising Agency? [Free Checklist]

Pay per click advertising works, but it can be difficult to navigate (nevermind optimize). Especially if you're not trained in Google or AdWords best practices. Most small business marketers who come to us for help have no training or experience with sponsored advertising before jumping (or being thrown) into the deep end. Usually, they're the designated "marketing person" who was handed the role out of necessity, and they're now wearing a tower of multicolored hats. Small businesses often can't afford to hire an expert PPC marketer - and that's where PPC agencies come in! They're an affordable alternative to a full-time PPC employee, and if they know what they're doing, you'll see their costs paid back and then some. One of the benefits of working with a PPC ad agency is they're specifically trained to avoid the following extremely common pitfalls. They understand how relevancy, competition, and search volume are the biggest factors in PPC keyword choice. They know exactly what ...

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May 06

SEO for Small Business: The Secret of Long-Tail Keywords [Infographic]

You're a business. And you're pretty small. How can your SEO possibly compete with larger companies?

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How to Audit your Online Marketing

If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?

Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.

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