INBOUND MARKETING BLOG

How to Measure the Performance of your B2B Inbound Marketing Campaign

• By protocol 80

Online Marketing Case Study: Results 6 Months vs. 2 Years

• By protocol 80

Many B2B manufacturing companies focus their time and resources on operations, production, and growing the business, often leaving their website as an afterthought. In reality, your website should function as an extension of your team, working around the clock to educate prospects, answer questions, and generate new opportunities. Think about it: Especially nowadays, your company’s website could be the first interaction it has with your company. A confusing user experience, outdated design, or lack of helpful information can quickly drive visitors away. On the other hand, a well-designed website can build trust, showcase expertise, and guide prospects toward becoming customers. So where do you start when it’s time to redesign your manufacturing website? That’s where an inbound marketing agency can help. And that’s why McHone Industries came to us to create a manufacturing marketing strategy centered around a stronger, more effective website experience and content strategy. Keep ...

Simple Doesn't Mean Easy: How to Make Tough Things Less Tough

• By protocol 80

The other day, I was sitting at my computer, thinking about going for a walk. I knew I needed to - I had a little extra for dinner and hadn't moved all day. It was a simple decision to get up, put my sneaks on, and get moving.

A Killer Content Marketing Strategy Needs Two Things

• By protocol 80

I saw a great question on my LinkedIn feed this morning:

Smarketing: Closing the Great B2B Sales and Marketing Divide

• By protocol 80

There’s a great divide between many B2B sales and marketing teams. Generally, the two just don’t seem to like each other - even though their goals are the same.

[Marketing Quiz]: How Much Do You Know About B2B Inbound Marketing?

• By protocol 80

Step right up and test your knowledge! This quick 5-question marketing quiz will test you on the basics of B2B inbound marketing.

2026 B2B Branding Statistics: How Are Peers Boosting Awareness?

• By protocol 80

"Your brand is your promise" is an old and oft-repeated quote. In the case of B2B companies, branding is your hook. In many industries, it's the only thing that differentiates you from the competition.

Speed Blogging Tips: Write 500 Valuable Words in Under 60 Minutes

• By protocol 80

What does 500 words look like? It's approximately one single-spaced Word document with 12-pt font (or two double-spaced pages). Here's a visual example: Does it look like a lot? Don't worry - if you follow these simple blogging tips, it'll feel like nothing at all.

Blogging: It's Not About You

• By protocol 80

Blogging is one of the most important tactics, in an inbound marketing strategy. Because it’s so important, it must be done right to be successful. When thinking about blogging, think of it as the shift a company goes through when they move from traditional marketing to inbound. Inbound marketing is all about being a resource for your customer rather than a seller. Which brings me to the point of today’s blog: It's not about you. I Wanna Talk About Me, Me, Me… When blogging for your business, the goal is to create remarkable, educational content. For the most part, the name of your company will be irrelevant in these blog posts. We want to attract customers by solving their problems and giving them small victories along the way. So, when the time comes to make a big decision, they won’t think twice about giving your business a call. They’ll remember what you did for them when they had an issue or an opportunity. P.S. - These people are also known as your buyer personas. They’re kind ...

Buyer Personas: How they Can Make Your Inbound Strategy Run Like Magic

• By protocol 80

The 2016 NFL season kicks off tonight with a rematch of last year’s Super Bowl between the Carolina Panthers and the Denver Broncos. The one thing those two teams had in common? They had a great quarterback. The Panther’s Cam Newton is a young up-and-coming quarterback who is making a name for himself in the NFL. Meanwhile, Peyton Manning won the Super Bowl. He retired as arguably one of the best quarterbacks of all time. “Alright, Josh, what in the world does this have to do with buyer personas and inbound marketing?” It’s a fair question, and one I’m poised to answer.