Inbound Marketing Blog by protocol 80 (51)

January 14

The Difference Between Cheap and Affordable SEO [Infographic]

By protocol 80

"Cheap" and "affordable" aren't so different from each other. They both suggest saving money, so why are we making a big deal about the difference? To start, we'd like to double down on the "shady, half-arsed" connotation of the word "cheap." "Cheap" should bring to mind the image of a used car salesman with a combover and greasy mustache. That's the equivalent of what you'll get when you search for cheap SEO. "Affordable," on the other hand, implies low cost, but you retain a measure of quality. SEO can be affordable - high quality, no penalties, and the ROI will return what you initially invest (plus a lot more).

January 13

5 Horror Stories of Cheap SEO Gone Wrong

By protocol 80

You know that feeling when you've been working on important paperwork for hours and then Dumbass You knocks your coffee all over it? That's how it feels when you dump bad SEO on your website. Days, months, maybe even years of work can vanish in an instant.

The Periodic Table of SEO Success Factors

By protocol 80

What makes SEO successful? Some people might say rain dances and human sacrifices, and they're not entirely wrong.

January 07

The Effect of SEO on a Small-Town Business

By protocol 80

SEO isn't just for mega-corporations. It's for the old lady who makes her living selling knit socks online, it's for the trucker who sells his paintings on his off days, and it's for you.

January 04

Manufacturers! Make Inbound Marketing Your 2016 Business Resolution

By protocol 80

We all make personal resolutions at the start of the year: lose some weight, go back to school, make more time for family, stop eating all the cookie dough before it goes in the oven... (I can tell you right now that last one's not gonna stick.)

December 31

Happy New Year from p80

By Josh Curcio

2015 came to an end quicker than any year I can remember. I can't exactly pinpoint why...maybe it's simply because I'm another year older (they say the older you get, the faster time flies), maybe it's because it was such a busy year for us here, or maybe it just went fast for everyone. One thing is for sure: as I look back at this year, there have been some big things going on here at protocol 80! Here's a quick recap of some of my favorite!

December 21

Hey Manufacturers, You Have a Skilled Labor Problem

By protocol 80

You know where the next generation of skilled labor is hanging out?

December 18

5 Reasons We Use HubSpot Marketing & CRM for Inbound Marketing

By Donny Kemick

If you've heard of Inbound Marketing you've likely heard of HubSpot, a software company founded in Boston, Massachusets, that coined the term in 2006.