A Guide to Maximizing Lead Generation [Infographic]
Are you trying to make your lead generation efforts more successful? You're not alone. As it turns out, lead gen is the biggest challenge for B2B marketers.
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October 07
October 06
The Manufacturer's Guide to Inbound Marketing
"I believe that a scientist looking at nonscientific problems is just as dumb as the next guy." - Richard P. Feynman You might not know much about marketing, but that doesn't mean you're an idiot. You're running or working in a successful manufacturing business - that takes a different kind of skill that we, as marketers, probably do not possess. For you, what will make your inbound marketing campaigns successful is taking what you DO know and putting it on display for your buyer personas. That's how you, a non-marketer, are going to get leads, sales, and ROI with inbound marketing.
Read moreThe Beginner's Comprehensive Inbound Marketing Dictionary
We know inbound marketing terminology sounds like gibberish to the newly initiated. For your convenience, we've collected all the major terms and their definitions into one gigantic post. All of the words are alphabetized except the first entry, Inbound Marketing. All feedback is welcomed and appreciated. Inbound Marketing - Usually done online, inbound marketing includes any marketing tactics that make your best buyers come to you. Inbound marketing doctrine rejects the kind of advertising that interrupts and annoys potential customers. It prefers to offer value to prospects in return for their time and money. The term inbound marketing encompasses all forms of non-interruption web marketing: social media, blogging, CTAs, and others. These components will be indicated by the phrase "an inbound marketing tactic" in their definitions. Other concepts defined here, such as buyer personas and the buyer's journey, are essential for building a great inbound marketing strategy. The core ...
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September 24
30 Effective Social Media Tactics [Infographic]
Social media is great for getting your audience engaged and building a community around your brand. Effective social media will do that and much more. If you’re new to social media for business, make sure you’re following these 30 tips to make your strategy as effective as possible.
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September 14
Top 10 SEO Mistakes to Avoid [Infographic]
If your SEO isn’t working properly, you’re probably committing some of these faux pas. Try to avoid: Keyword stuffing Broken links Copying content Content duplication Poor quality content Non-unique title tags Non-unique meta descriptions Non-credible links Avoiding analytics Optimizing the wrong keywords Infographic by FertileFrog.
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September 10
5 Ways to Grow Your Business on a Tight Schedule
What’s a typical day at work look like for you?
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September 09
The Science of Building Buyer Personas [Infographic]
Try thinking of buyer personas like a chemistry project. Customer traits go in, buyer personas come out. Buyer personas go into your marketing campaigns, new visitors/leads/customers come out. With the rise of customer-focused marketing (thanks to new SEO practices and content content content), your business has to change with the tides or get lost in a sea of outdated practices.
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September 08
Increasing Website Traffic & Sales with Inbound Marketing
2015 has been yet another fruitful year for our almighty conquering overlords (aka technology, the Internet, and Google).
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September 04
Your Marketing Strategy Blows (Use Buyer Personas)
Yeah, we said it. No, we don’t know who you are. No, we’d prefer not to take this outside.
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September 01
Target Markets < Market Segmentation < Buyer Personas
What’s the difference? They seem like generally the same thing, and many people (who don’t know any better) use them interchangeably. So what’s the big deal? Let’s start with some technical definitions. Target markets: A particular market segment at which a marketing campaign is focused. (Business Dictionary) The consumers a company wants to sell its products and services to, and to whom it directs its marketing efforts. (Investopedia) Marketing segmentation: Market segmentation is the science of dividing an overall market into customer subsets or segments, whose in segment sharing similar characteristics and needs. (Inc.) A marketing term referring to the aggregating of prospective buyers into groups (segments) that have common needs and will respond similarly to a marketing action. (Investopedia) Buyer Personas: A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. (HubSpot) Buyer personas are ...
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How to Audit your Online Marketing
If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
