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March 22

6 Unexpected Skills That Will Improve Your Online Marketing

Improvement can come in the most unexpected forms. As a content strategist, I regularly deal with strange sources of inspiration. I've come up with new content topics from workout videos and watching my cat play with bugs on the floor. One time I drank two shots of espresso way too quickly and started spouting off new business ideas to my bosses (most of which, I realized after sobering up, made no sense). Maybe if I had more business sense they would've been good ideas.

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March 18

5 Simple Ways to Stop Facebook from Tracking Your Online Activity

At this point, it's common knowledge that Facebook tracks all of your activity. Every like and share is used as data for advertisers. Even a simple Google search or online shopping spree makes related ads immediately pop up on Facebook. According to USA Today, online tracking and targeted advertising helped Internet advertisers bring in $49.5 billion in 2014. According to many sources, it's only going to get worse.

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March 17

10 Life-Changing Marketing Tips for Successful Online Marketing

Whether you're just getting started in business, you've suddenly had marketing responsibilities dumped on your shoulders, or you've been struggling with marketing for a while, marketing effectively is an intimidating task. Even seasoned and successful marketers struggle to follow all of the modern marketing best practices - there are so many things to think about, so many different types of content to produce, and so many channels to manage. It's not easy, but it's worth it. Here are 10 tips from experts to help you stay on track and build confidence in your marketing strategies, your message, and in yourself.

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March 08

10 Powerful Inbound Marketing Quotes That Will Inspire Your Inner Marketer

Need some motivation to pump out that weekly blog post? You're not alone. We all struggle with motivation and inspiration in our marketing careers, whether we're professionals or amateurs. Inbound marketing takes a lot more creative brainpower week-to-week than traditional marketing ever did. Never fear! Inspiration comes in many forms, and today, it comes in the form of quotes from very successful people. Get those creative juices flowing with these powerful words from inbound marketers and non-marketers alike.

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March 04

4 Modern Marketing Hacks to Increase Your Visibility

Visibility is an earned resource. You can earn visibility by writing valuable & high-quality content, actively sharing your content on social media and other outlets, and engaging with your followers and influencers. Feel like you're already doing all that and getting nowhere? Try these modern marketing tricks (read: best practices) to increase your visibility online.

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March 03

Vibratech TVD Website Launch

We're pleased to announce the launch of the new Vibratech TVD website. Vibratech TVD is the largest U.S. manufacturer of viscous dampers. Don't worry...I didn't know what a viscous damper was prior to working with Vibratech TVD, but it's actually a pretty cool product. One of the best parts of helping manufacturers succeed online is learning about all of this cool stuff!

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March 03

Inbound Marketing Evolution: A 5 Year Commentary

Let's take a step back from the theory and instruction and take a minute to appreciate progress. How far has marketing come in five years? The answer is: not quite as far as we've come in ten years (duh) but there are still notable shifts and advances that we can appreciate. We've put together a little commentary on a very popular 2011 infographic to highlight some of the major changes. So, without further ado...

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February 25

The Anatomy of a Killer Content Marketing Strategy [Graphic]

What does it take to make a GREAT content marketing strategy? (Hint: it takes more than content.) For beginners (and even for seasoned inbound marketing veterans) keeping track of all the necessary content marketing components can be overwhelming. We've come up with a simple anatomy graphic to help you be the best content marketer you can be.

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February 23

Big Changes for AdWords Ads

Google announced last Friday (2/19) that the ads that have been showing to the right of organic search results will no longer appear on desktop searches. This is a major change in the search results pages that will without a doubt have an impact on those using AdWords to market their business on the Google search engine.

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February 18

Will SEO Increase Leads From Your Website?

Every business that has a website wants the same thing. They want to make a connection with a prospect and get a sale. Whether that sale happens online directly or the lead is generated online and the sale is completed offline, ultimately, a business wants their site to drive more sales.

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How to Audit your Online Marketing

If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?

Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.

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