I mean, really. They’re running around matching up with any company who will take them, they’re giving you vague and unhelpful answers to your perfectly legitimate questions, and they mumble a bunch of conflicting messages when you just want to know, “What do you WANT from me?!”
Read moreAn Inbound Marketing strategy requires regular content creation through blogging and other channels. The questions we hear all the time include:
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Believe us when we say there are a LOT of ways to screw up buyer personas - narrowing the list down was the hardest part of making this post.
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Content, content, content. There's no doubt that you've been told that content is important to your website's success. If you haven't been then I am telling you now. Without quality website content you will never find the success your website and marketing could have.
Read moreMany B2B companies have very little, to no actual marketing of their products or services. That is especially true for small manufacturers. That's why it makes so much sense for them to get started with marketing the Inbound way (e.g., the effective, most rewarding, most profitable, etc... :)).
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Dear Persona, Today we are writing a blog post on how to write to your buyer personas. It can be a tricky thing, because every persona is different. Just like in high school English, there are a few things you should focus on: Word Choice, Tone, Format, Media, Length Word Choice When your buyers talk to you, how do they do it? Professional, casual, a little humorous, a little technical? That’s how you choose your wording.
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Think you know all about buyer personas? Step right up and test your knowledge! Check out these true-or-false buyer persona statements and see how much you REALLY know.
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You might be asking yourself..."what the heck is that?". I'll explain it.
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Compared to 10 years ago, significantly more manufacturers will acknowledge their need for online marketing vs. their old tactics. Heck...compared to 2 years ago there's been a shift.
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If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
