AI Prompt Writing 101 for Marketers: How to Use ChatGPT
Have you ever had an idea but can’t get it to roll off your tongue? If the answer is yes, artificial intelligence may become your best friend.
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June 14
June 14
How to Use AI in B2B marketing
New technology can be intimidating for everyone, and with the rapid integration of artificial intelligence (AI) across the board in today’s economy, marketing is experiencing the same uncertainties that other industries face. So, how to use AI in B2B marketing effectively? The answer is: practice.
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June 14
AI IN MARKETING | THE INS AND OUTS OF GENERATIVE AI
We all have that tech-wiz colleague – whom we can all be jealous of. What if there was an easy way you could become this person?
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June 14
AI in Digital Marketing: What Changes Are Ahead in 2024?
From the first computer to today’s smartphones, Internet access has made leaps and bounds in terms of both efficiency and reach. Likewise, the question of how AI will change marketing is central to the evolving landscape of how we interact with buyers.
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June 13
B2B Marketing Services: Outsourcing vs. Coaching vs. Hybrid
Balancing the different aspects of a business is much like carrying the groceries into the house without bags: lots of different shapes and sizes (when it comes to projects), and something is bound to get dropped.
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May 31
What Makes a Well Designed Industrial Website? [B2B Examples]
You'd think the determining factor of "good design" would be, y'know, the quality of the design. Right? Right?
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May 30
11 Reasons We Choose HubSpot vs. WordPress + Plugins ('FrankenSpot')
If you're getting ready to flip the switch on your website creation strategy for lead generation, you'll need to decide what platform to use to power the strategy. Two of the most common options for inbound marketing software are HubSpot, and what we call "FrankenSpot" -- WordPress with a bunch of plugins and third-party tools integrated.
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May 28
Does a HubSpot Website Migration Let Me Keep My Current Site?
You’re at a crossroads. Your company’s website hasn’t been generating nearly enough traffic -- and the resulting void in sales leads has left you scratching your head. So, you’ve found a friend in HubSpot's CMS (content management system). The benefits are palpable. But what would packing up and moving mean for your current website?
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May 28
B2B Website Migration Checklist: 5 Steps for CMS Transition
Sometimes a website needs a new home. Perhaps the company’s web development or SEO expert is recommending a change to improve user experience or technical performance. Or maybe an exec wants to boost or lower the company's investment in digital marketing. Either way, the ripple effect this has on a website's success can be massive -- for good or bad.
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May 28
SEO & UX Checklist: Optimizing a Website for User Experience
SEO and user experience go hand-in-hand. By providing both new and recurring visitors with a seamless and pleasurable website experience, you can naturally improve your SEO, which will increase your visibility on SERPs (search engine results pages).
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How to Audit your Online Marketing
If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
