What Makes a Well Designed Industrial Website? [B2B Examples]
You'd think the determining factor of "good design" would be, y'know, the quality of the design. Right? Right?
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May 31
May 30
11 Reasons We Choose HubSpot vs. WordPress + Plugins ('FrankenSpot')
If you're getting ready to flip the switch on your website creation strategy for lead generation, you'll need to decide what platform to use to power the strategy. Two of the most common options for inbound marketing software are HubSpot, and what we call "FrankenSpot" -- WordPress with a bunch of plugins and third-party tools integrated.
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May 28
Does a HubSpot Website Migration Let Me Keep My Current Site?
You’re at a crossroads. Your company’s website hasn’t been generating nearly enough traffic -- and the resulting void in sales leads has left you scratching your head. So, you’ve found a friend in HubSpot's CMS (content management system). The benefits are palpable. But what would packing up and moving mean for your current website?
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May 28
B2B Website Migration Checklist: 5 Steps for CMS Transition
Sometimes a website needs a new home. Perhaps the company’s web development or SEO expert is recommending a change to improve user experience or technical performance. Or maybe an exec wants to boost or lower the company's investment in digital marketing. Either way, the ripple effect this has on a website's success can be massive -- for good or bad.
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May 28
SEO & UX Checklist: Optimizing a Website for User Experience
SEO and user experience go hand-in-hand. By providing both new and recurring visitors with a seamless and pleasurable website experience, you can naturally improve your SEO, which will increase your visibility on SERPs (search engine results pages).
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May 09
5 Steps to Outsource B2B Digital Marketing
With people constantly glued to the internet, digital marketing has become one of the most effective ways to reach buyers – even in B2B and niche industries. Users are not only accessing email on the go, but also relying on search engines and AI-powered assistants to help them find how-tos, products, and services.
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May 08
HubSpot CMS vs. WordPress: Best Content Management System 2024
If your content is the foundation of your business website, the CMS is its backbone.
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April 15
What Does a Digital Marketing Coach Do for B2Bs?
“You fight great, but I’m a great fighter” – Apollo Creed, 1982
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March 25
B2B Digital Marketing Plan Templates for 2024: KPIs & Goal Setting
In digital inbound/content marketing, we say, “Work SMARTer, not harder.” Why all the caps? Because any data-backed, results-oriented marketing strategy has its roots in SMART goals. We define SMART goals as digital marketing KPIs (key performance indicators) and benchmarks that are:
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March 13
What’s Ahead: Josh Curcio to speak at Future of AI Conference 2024
Josh Curcio, CRO and partner at protocol 80, was invited to speak at the upcoming Future of AI Conference hosted by BWG Strategy on March 14.
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How to Audit your Online Marketing
If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
