From the countless hours spent creating blueprints, mockups, and implementing design changes, bringing a new product to market is a major investment for any business. But the hard work doesn’t stop once the product is created. To ensure a successful product launch, it’s crucial to develop a strategic marketing plan that efficiently gets your product out in front of different audiences.
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From the desk of p80’s Senior Inbound Marketing Specialist Remember that one home maintenance project you took on a few years back?
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The view to the water from our pavilion at Willow Bay.
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A new quarter. A fresh start. Time to try new things and attract new business.
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Oftentimes when I’m asked about inbound strategy, it’s tempting to give a wishy-washy answer like, “It depends on the situation” “It depends on the company” “It depends on the goal.” This kind of deflection helps no one improve, create, and measure their strategies.
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You’re already behind if you’re not paying attention to your competitors’ marketing.
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Research shows that today’s internet users prefer videos over text and pictures. (
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“Our company has a website.” You may have a problem if that’s all you can muster when someone asks you about your online marketing strategy.
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You have your goals. You know your opportunities. You’re ready to leverage your brand’s strengths.
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There are numerous digital marketing techniques spanning just as many platforms -- email, social media, blogging, website optimization, video, and so on. And when you’re thinking about marketing for your business, it can be tempting to want to include as many of those techniques as possible.
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If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
