INBOUND MARKETING BLOG

2023 Inbound Marketing Stats on the Power of Call-to-Action Buttons

• By protocol 80

Inbound marketers are the first to tell you that CTAs are your secret weapon. Whether you’re looking to increase traffic, conversions, leads, or sales - CTAs are the gateways to visitor action on your website. It's true, and it makes sense, but you've gotta back up your claims with evidence. In today's blog post, we've provided a convenient list of inbound marketing statistics that will help you convince others of the power of CTAs.

What is social proof? (+ 5 types of social proof and examples)

• By protocol 80

Last week I needed to buy flea and tick shampoo for my puppy, Quinn. It was a busy week, and I didn’t take the time to research shampoo brands before I ran to Tractor Supply Co.

[How to] Writing The Worst Inbound Marketing Blog Post

• By Rachel Rodgers

Inbound vs. PPC: Is PPC Inbound or Outbound Marketing?

• By Ryan Michelle Wilcox

The farmboy and the princess. The swordsman and the giant. The grandfather and his grandson.

Efficiency through CRM | Managing HubSpot for Multiple Companies

• By JoEllen Wankel

Juggling data for multiple brands can be a challenge. Finding the right combination of segmentation and availability will enhance your productivity and cut down on unnecessary steps in the reporting process. 3 Setup Options for HubSpot When Managing Multiple Accounts From data management to brand identity, there are a lot of balls to juggle when managing multiple brands under one parent organization. HubSpot provides different solutions for this, tailored to your company’s needs. Various approaches can be configured to maximize their ease of use and accessibility while also limiting access based on team needs.

FABTECH Forecasting: What to be Excited About in 2023!

• By Alec Peinkofer

Last week, the p80 crew took a trip down to Atlanta for FABTECH 2022. While walking the floor, we talked to people from a myriad of different companies to get a pulse on the new and exciting technology being introduced to the industrial sector in 2023.

Inbound vs. ABM: A Deep Dive into Best Practice

• By JoEllen Wankel

Content marketing strategy is a key component of business success. When it comes to content strategy, both inbound marketing and account-based marketing (ABM) come into play.

SEO Content Strategy: Your Old Content Can Still Attract Traffic

• By Brian Lothridge

“Inbound marketing is the bee's knees! Unlike many other marketing strategies, inbound focuses on everything from getting noticed through delighting current customers. As you could guess, there are many moving parts to any successful inbound marketing strategy...some easy, minimal tasks, some time consuming, difficult tasks."

Switching Marketing Agencies: 8 Red Flags to Look Out For

• By Holly McCully

Partnering with an agency to accomplish your marketing goals can be an amazing, successful investment in business growth for your company. However, not every partnership is a match made in heaven. We’ve found when talking to clients, prospects, and others in the digital marketing realm one theme comes up a lot when discussing agency underperformance: “I just thought this was normal.” It can be hard to decipher what’s the industry standard when it comes to agencies, and if you’re getting the most out of your investment. This guide aims to help you assess if the friction points you’re experiencing are expected or if it might be time to seriously consider an agency switch.

How to Measure Inbound Marketing ROI

• By protocol 80

“We’re spending good money on B2B inbound marketing. What’s the return on our investment?” Your boss wants to see figures. Simply saying, “Umm … website traffic is up?” won’t cut it.