In today’s rapidly transforming digital world, standing out in the crowded B2B landscape means going beyond the ordinary. It’s about embracing tools that don’t just scratch the surface but dig deep, unlocking streamlined processes and fueling productivity gains like never before.
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Imagine having to cold-call random phone numbers every time you want to make a sale.
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HubSpot has become a go-to platform for businesses seeking to streamline their marketing, sales, and customer service efforts. One of the powerful features of HubSpot is its ability to segment contacts for more targeted campaigns and interactions.
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When you think of CRM software, the first name that comes to mind is Salesforce. They are the 800-pound gorilla in the CRM market. When you think of marketing automation software, the first name that comes to mind is HubSpot. This company is the pioneer of inbound marketing. However, they are slowly gaining a following for their CRM product as well. Choosing the best CRM for your sales and marketing is essential to achieve long-term business success. While there are plenty of options to choose from, in this blog, we’ll compare two of the most well-known platforms – HubSpot CRM vs. Salesforce.
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Even on a quiet day at your company, HubSpot can do a lot to keep your business moving toward its goals.
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You attend trade shows to obtain valuable leads for your company. But do you have a plan in place for what to do once you’re back in the office from the trade show so you can move those leads closer to a purchase?
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It's quite an ordeal to send your team to a trade show. Trade shows can give a huge boost to your business and marketing campaign IF you approach them correctly. You should be generating buzz that is going to drive people to your booth long before you arrive to make your time and money count.
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When you’ve finally found that great lead -- or leads -- through your inbound marketing efforts, the relationship with that potential customer is just beginning. In fact, interactions between your company and that fresh lead should span every step of the buyer’s journey and their trip down the sales funnel. It'll require regular engagement and providing appropriate information at the right time, along with awesome sales follow-up emails and other outreach.
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Buyer personas are an essential component of any inbound marketing campaign. Without them, all of your efforts could fall on deaf ears. Businesses that have adopted persona strategies are seeing significant boosts in ROI, and developing a better understanding of their customers. Personas represent “semi-fictional” profiles of your ideal customers. This means something different to everyone, based on their business goals:
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Change happens daily for marketing and sales teams, and it can be difficult to keep track of every single contact and their information. And once you combine the number of contacts you have with the different stages of the sales cycle, you can quickly become overwhelmed. This is where B2B marketing automation tools come in.
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If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
