How to Build a B2B Website Strategy That Generates Leads
“Our company has a website.” Is that all you can muster when someone asks about your online marketing strategy? You may have a problem.
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June 17
June 14
How to Use AI in B2B marketing
New technology can be intimidating for everyone, and with the rapid integration of artificial intelligence (AI) across the board in today’s economy, marketing is experiencing the same uncertainties that other industries face. So, how to use AI in B2B marketing effectively? The answer is: practice.
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May 31
What Makes a Well Designed Industrial Website? [B2B Examples]
You'd think the determining factor of "good design" would be, y'know, the quality of the design. Right? Right?
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May 28
SEO & UX Checklist: Optimizing a Website for User Experience
SEO and user experience go hand-in-hand. By providing both new and recurring visitors with a seamless and pleasurable website experience, you can naturally improve your SEO, which will increase your visibility on SERPs (search engine results pages).
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March 25
B2B Digital Marketing Plan Templates for 2024: KPIs & Goal Setting
In inbound/content marketing, we say, “Work SMARTer, not harder.” Why all the caps? Because any data-backed, results-oriented marketing strategy has its roots in SMART goals. We define SMART goals as digital marketing KPIs (key performance indicators) and benchmarks that are:
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January 11
Top 8 Writing Tools & Resources for Marketers: Elevate Your Content Game
In the ever-evolving world of content creation and marketing, mastering the art of writing is more important than ever. With a sea of resources available, how do you discern which ones are truly impactful? In this article, we've distilled a list of eight essential writing tools and references, handpicked by the seasoned writers at protocol 80, to guide you toward creating compelling and high-quality content.
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June 05
The Best HubSpot Integrations for B2B Businesses
In today’s rapidly transforming digital world, standing out in the crowded B2B landscape means going beyond the ordinary. It’s about embracing tools that don’t just scratch the surface but dig deep, unlocking streamlined processes and fueling productivity gains like never before.
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January 26
B2B Marketing Automation & Lead Nurturing Emails: 20 Must-Know Stats
When you’ve finally found that great lead -- or leads -- through your inbound marketing efforts, the relationship with that potential customer is just beginning. In fact, interactions between your company and that fresh lead should span every step of the buyer’s journey and their trip down the sales funnel. It'll require regular engagement and providing appropriate information at the right time, along with awesome sales follow-up emails and other outreach.
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January 23
VIDEO: 3 Digital B2B Marketing Automation Tools for Saving Time, Money
Change happens daily for marketing and sales teams, and it can be difficult to keep track of every single contact and their information. And once you combine the number of contacts you have with the different stages of the sales cycle, you can quickly become overwhelmed. This is where B2B marketing automation tools come in.
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July 26
Perspective: Inbound Strategy for B2B Companies
Oftentimes when I’m asked about inbound strategy, it’s tempting to give a wishy-washy answer like, “It depends on the situation” “It depends on the company” “It depends on the goal.” This kind of deflection helps no one improve, create, and measure their strategies.
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How to Audit your Online Marketing
If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
