Quoting a client shouldn’t feel like juggling sticky notes, PDFs, and three different payment systems. Yet for many B2B companies, that’s daily life. Deals stall, payments get lost in the shuffle, and sales teams spend more time patching processes than closing business.
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HubSpot Spotlight is a twice-a-year event where the sales and marketing software giant unveils major features across its many hub platforms. We attended the summer/fall spotlight, held during HubSpot’s annual INBOUND marketing conference Sept. 2-5, 2025, in San Francisco – and, boy, do we have news to share with you.
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Modern marketers know that calls-to-action (CTAs) are powerful tools for guiding users toward conversion. CTAs support goals like increasing traffic, generating leads, and encouraging certain behaviors at key decision points.
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Today, even B2B buyers expect e-commerce functionality from their vendors. You’re likely no exception. Historically, many B2Bs avoided e-commerce altogether or cobbled together solutions with WordPress plugins like WooCommerce. Others leaned on HubSpot’s limited payment features to get by.
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It's hard to keep track of all your customer interactions, especially as your business grows. It’s even more difficult to manage that customer support manually.
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Sure, hashtags might seem like a fun, trendy way to tag that perfect dessert photo, but they actually do a lot more than you think. They’re a powerful tool for boosting your content’s reach and getting it in front of the right audience.
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They say you’ve got to spend money to make money. But even “they” can’t possibly approve of flushing money down the drain all in the name of a few quick sales.
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“We’re spending good money on B2B inbound marketing. What’s the return on our investment?” Your boss wants to see figures. Simply saying, “Umm … website traffic is up?” won’t cut it.
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There's a common misconception that hiring a marketing agency is much more expensive than handling the efforts internally. The tricky part about digital marketing is that it's not one single job that you're paying someone to do.
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The internet is full of business websites, all with their unique strengths and weaknesses. Some have pages that promise new content but haven’t been updated in *cough* years, some are VERY slow to load, and most sadly aren’t optimized for mobile devices. If your website is one of these – or if you’ve identified other issues that require a total site overhaul, it’s time to learn how to make a B2B website from start to finish.
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If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
