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B2B MarketingThat Movesthe Number.

Strategy, tactics, and hard-won lessons for manufacturing marketers who care about pipeline, not pageviews.

- 177 articles

B2B

The Best HubSpot Integrations for B2B Businesses

HubSpot has evolved far beyond a CRM. Today, it's the central hub for marketing, sales, customer service, and operations teams looking to create a seamless customer experience.

protocol 80 · Jul 2026
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B2B

B2B Inbound Marketing Examples: The Good, the Great, the Best

Ever search for inbound marketing examples for inspiration – and immediately regret it?

John Beckwith · May 2026
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Lead Nurturing

[TEMPLATES] 12 Account-Based Marketing Email Examples for B2Bs

Those pondering how to improve their leaky sales pipeline usually audit one of the following: The fit of the leads reaching the pipeline The process that turns those leads into sal...

Adam Vosler · May 2026
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B2B

Inbound Marketing Services: 12 Questions To Ask A Potential Provider

There are several factors to consider when searching for the perfect inbound marketing services partner. The keyword here is partner. A provider that is going to support you, while...

protocol 80 · May 2026
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SEO

What Is B2B Inbound Marketing & Why Does It Matter?

You may have heard of inbound marketing, or maybe you haven’t. Maybe you've wondered how the heck it could apply to a B2B company like yours. To understand B2B inbound marketing, w...

protocol 80 · Apr 2026
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Strategy

5 B2B Marketing Trends to Follow (or Avoid) in 2026

Manufacturers, distributors, and industrial suppliers don’t win business the way they used to.

protocol 80 · Feb 2026
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Strategy

5 Trade Show Follow-Up Email Templates to Nurture & Convert B2B Leads

You attend trade shows to obtain valuable leads for your company. But do you have a plan in place for what to do once you’re back in the office from the trade show so you can move ...

Holly McCully Jobe · Feb 2026
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SEO

Can Anyone Do B2B Content Writing? 7 Signs Your In-House Staff Can't

Blogging. Writing social media posts. Promoting your company’s products on its homepage. How hard can it be, right? It happens all the time, across all industries: Execs and depart...

Adam Vosler · Dec 2025
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Strategy

25 Inbound Marketing Tactics to Increase Brand Awareness

One of the top concerns we hear from new clients is finding ways to increase brand awareness. They have so much to offer, but too few people know their business exists. Does that s...

protocol 80 · Oct 2025
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Websites

Steal These B2B Blog Ideas and Examples for 2025 (Not Literally)

If you’re a B2B company, you know how tough it can be to create exciting content around “boring” niche subjects and still reach a wide audience. Maybe you’ve tried before but strug...

Adam Vosler · Oct 2025
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