How to Measure Inbound Marketing ROI
“We’re spending good money on B2B inbound marketing. What’s the return on our investment?” Your boss wants to see figures. Simply saying, “Umm … website traffic is up?” won’t cut it.
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November 27
November 22
In-House vs. Outsourcing Digital Marketing to an Agency
There's a common misconception that hiring a marketing agency is much more expensive than handling the efforts internally. The tricky part about digital marketing is that it's not one single job that you're paying someone to do.
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August 20
Can Anyone Do B2B Content Writing? 7 Signs Your In-House Staff Can't
Blogging. Writing social media posts. Promoting your company’s products on its homepage. How hard can it be, right? It happens all the time, across all industries: Execs and department heads hear about a digital marketing success story and suddenly want to invest in content writing to take their company to new heights. So they assemble a content writing team by … tapping random employees on the shoulder.
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August 02
How to Make a B2B Website from the Ground Up in 9 Steps
The internet is full of business websites, all with their unique strengths and weaknesses. Some have pages that promise new content but haven’t been updated in *cough* years, some are VERY slow to load, and most sadly aren’t optimized for mobile devices. If your website is one of these – or if you’ve identified other issues that require a total site overhaul, it’s time to learn how to make a B2B website from start to finish.
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June 17
How to Build a B2B Website Strategy That Generates Leads
“Our company has a website.” Is that all you can muster when someone asks about your online marketing strategy? You may have a problem.
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June 14
How to Use AI in B2B marketing
New technology can be intimidating for everyone, and with the rapid integration of artificial intelligence (AI) across the board in today’s economy, marketing is experiencing the same uncertainties that other industries face. So, how to use AI in B2B marketing effectively? The answer is: practice.
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May 31
What Makes a Well Designed Industrial Website? [B2B Examples]
You'd think the determining factor of "good design" would be, y'know, the quality of the design. Right? Right?
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May 28
SEO & UX Checklist: Optimizing a Website for User Experience
SEO and user experience go hand-in-hand. By providing both new and recurring visitors with a seamless and pleasurable website experience, you can naturally improve your SEO, which will increase your visibility on SERPs (search engine results pages).
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March 25
B2B Digital Marketing Plan Templates for 2024: KPIs & Goal Setting
In digital inbound/content marketing, we say, “Work SMARTer, not harder.” Why all the caps? Because any data-backed, results-oriented marketing strategy has its roots in SMART goals. We define SMART goals as digital marketing KPIs (key performance indicators) and benchmarks that are:
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February 16
[TEMPLATES] 12 Account-Based Marketing Email Examples for B2Bs
Those pondering how to improve their leaky sales pipeline usually audit one of the following: The fit of the leads reaching the pipeline The process that turns those leads to sales (or causes them to circle the drain) An account-based marketing strategy -- and the templates below -- can address both.
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How to Audit your Online Marketing
If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
